Sales Development Representative (SDR)

Sales Development Representative (SDR) – B2B Function: B2B Business Development | Location: Bengaluru | Experience: 2–3 years
About KLAY At KLAY, we're on a mission to help organizations build family-friendly workplaces where employees—and their families—can thrive. Partnering with over 650+ organizations across India and impacting more than 80,000 working families , we help employers attract, retain, and engage talent through industry-leading childcare solutions, including onsite childcare centres, near-site centres, back-up care, and family support programs. As our B2B business scales, we are building our first dedicated Sales Development function to create a strong, predictable outbound pipeline for our BDM team.
The Role We are looking for a sharp, curious and creative SDR who understands that the role is about much more than generating responses. You will help KLAY build a qualified, sustainable pipeline by identifying the right accounts and stakeholders, understanding their business context and priorities, creating relevant conversations, and turning early engagement into meaningful sales opportunities. You will work closely with BDMs to prioritize accounts, identify the right stakeholders and create meaningful conversations through targeted outbound outreach. This isn't a role where success means simply sending 100 emails a day. We are looking for someone who experiments, thinks differently and constantly finds smarter ways to generate qualified meetings.
What You'll Do
- Partner with BDMs to prioritize accounts from their respective books based on potential, fit and business triggers.
- Research companies and identify the right stakeholders across HR, Benefits, Total Rewards, Employee Experience, DE&I, Facilities and Workplace .
- Build prospect lists and outreach across Email, LinkedIn, Phone and Events
- Develop creative, personalized approaches to increase response and engagement.
- Use AI and emerging sales technologies to improve research, personalization, prospect identification and productivity.
- Qualify initial conversations and generate high-quality meetings for BDMs.
- Provide BDMs with relevant account and prospect intelligence before handovers.
- Maintain accurate activity, prospect and pipeline information in Salesforce .
- Share insights, successful experiments and prospect feedback to continuously improve KLAY's outbound playbook.

What We're Looking For Must have:
- 2–3 years of experience in SDR/BDR, inside sales, B2B sales or lead generation.
- Excellent written and verbal communication.
- Strong research and analytical thinking.
- Comfort with cold outreach and speaking to new people.
- High ownership, persistence and follow-through.
- Creative, problem-solving mindset —look for unconventional ways to get results.
Strong plus:
- Experience selling into HR Tech / Employee Benefits / Rewards / SaaS / B2B.
- AI tools proficiency for research, prospecting, personalization or productivity.
- Familiarity with Salesforce, LinkedIn Sales Navigator, Apollo, Lusha, etc

How We'll Measure Success
- Prospect response and engagement rates
- Qualified meetings generated
- Quality and conversion of meetings into opportunities
- Target-account penetration
- Pipeline & Revenue influenced
- New ideas and experiments that improve outbound effectiveness

Why KLAY? This is KLAY's first SDR role , giving you the opportunity to help build our outbound engine from the ground up. You'll have the freedom to experiment, work closely with B2B leadership and BDMs, and play a direct role in shaping how KLAY builds its enterprise sales pipeline. If you're the kind of person who gets excited by turning “no response” into “let's talk”, we'd love to meet you.