About this role
About the Role
This is a content marketing ownership role at a fast-growing AI communication platform built for small and medium-sized businesses. You will define the brand voice and content strategy for the US market, working end-to-end across the full customer journey alongside a tight-knit, ambitious team where your work will have direct and measurable impact.
What You'll Do
- Own content marketing for the US market, shaping how businesses discover, understand, and trust the product.
- Define brand voice across the customer journey, covering performance ads, landing pages, organic content, and product messaging.
- Write and maintain website and landing page copy specifically tailored to a US audience.
- Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
- Script ad creatives for video platforms and paid social.
- Create and execute organic content strategies across social media platforms.
- Collaborate with creators, customers, and influencers to produce authentic, resonant content.
- Use A/B testing, user research, and performance analytics to continuously improve messaging effectiveness.
- Contribute to product positioning and go-to-market messaging strategy.
What We're Looking For
- 4+ years of experience in content marketing, copywriting, or growth marketing.
- Proven background in B2B SaaS or another fast-moving software environment.
- Outstanding English writing skills tuned specifically for a US audience, with native or C2-level proficiency.
- Strong grasp of performance marketing principles and conversion-focused copywriting.
- Hands-on experience with analytics and A/B testing to drive content decisions.
- Demonstrated ability to script video and paid social ad creatives.
- Experience building and running organic social media content programs.
- Comfortable working autonomously in a fast-paced, early-stage environment.
- Analytical mindset with a genuine passion for experimentation and iteration.
Compensation & Benefits
Salary range: $70,000 to $150,000 USD annually. Visa sponsorship is not available for this role.
Location
On-site in New York, NY . This is not a remote role.