About this role
Job Summary
Responsible for driving the growth and market penetration of the Whipping Cream category by building strong relationships with chefs, bakers, patissiers, and foodservice customers. The role focuses on achieving sales and profitability targets through customer acquisition, account development, product demonstrations, recipe applications, and consultative selling. The incumbent will identify market opportunities, support new product launches, provide technical and application-based solutions, and collaborate with cross-functional teams to ensure exceptional customer service, effective collections management, and sustainable business growth.
## Roles & Responsibilities
- Execute the customer and channel business plan within the assigned territory to drive category growth and achieve sales objectives.
- Build and maintain strong relationships with chefs, bakers, key customers, and decision-makers while ensuring effective customer engagement and business development.
- Work closely with the Food Service Development and Sales teams to introduce new products, applications, and innovative solutions that create value for customers.
- Identify and develop new business opportunities by supporting customer acquisition, expanding distribution coverage, and increasing category penetration.
- Ensure high standards of customer service by coordinating effectively with sales coordinators, promptly addressing customer concerns, and supporting seamless order fulfillment.
- Monitor customer performance, business potential, and market opportunities to drive sustainable growth and strengthen long-term partnerships.
- Ensure timely collection of receivables, monitor customer financial health, and collaborate with relevant teams to minimize overdue payments and credit risks.
- Act as a brand ambassador by promoting the company's products, capabilities, and value proposition through customer visits, demonstrations, chef engagements, and industry events.
KPIs
- Achievement of Whipping Cream category sales volume, revenue, and profitability targets.
- New customer acquisition and expansion of distribution coverage within the assigned territory.
- Product adoption and SKU penetration across existing and new customers.
- Number of product demonstrations, customer trials, chef engagements, and training sessions conducted.
- Customer retention, account growth, and overall customer satisfaction levels.
- Timely collection of receivables and maintenance of debtor days within agreed targets.
- Successful introduction of new products/applications and contribution to category growth.
- Number of active customer visits and quality of customer relationship development with key decision-makers.
Work Experience Requirement
- 5-8 years of experience in Bakery, Foodservice, Dairy, FMCG, or Culinary Solutions sales, category development, or business development roles.
- Mandatory experience in Whipping Cream with strong knowledge of applications, customer requirements, and market dynamics.
- Proven track record of working with chefs, bakers, key accounts, and foodservice customers to drive product adoption, conduct demonstrations and trials, introduce new products, and achieve sales and profitability targets.
Qualification
- Bachelor's Degree in Hotel Management, Culinary Arts, Food Technology, Dairy Technology, Business Administration, Marketing, or a related discipline.
- Professional certification in Bakery, Pastry, Culinary Arts, or Food Production will be an added advantage.
- Strong technical knowledge of Whipping Cream, Dairy Creams, Bakery Ingredients, and their applications in bakery and foodservice environments.
Competencies
Food Technology and Trends Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation Quality Management Bakery Equipment Management Product Demonstration Pastry Process & Techniques