Ecommerce Manager

Responsibilities: -

Commercial Performance & Growth

- Own e-commerce sales performance and revenue targets, actively tracking performance and driving actions to close gaps and maximise growth.
- Develop sales forecasts and analyse trends, performance and key KPIs to identify opportunities and risks.
- Translate data into clear commercial actions across assortment, pricing, promotions, media and campaigns.
- Proactively develop new growth opportunities through platform partnerships, collaborations, exclusives, livestreaming, affiliates, creator commerce and other initiatives.
- Stay ahead of market, consumer, competitor and platform trends to identify opportunities for the business.

Trading, Inventory & Assortment

- Develop and execute e-commerce trading and campaign plans across all channels.
- Monitor sell-through and SKU productivity, identifying fast-moving and slow-moving stock.
- Work closely with Merchandising and Logistics to ensure the right assortment and stock availability to maximise sales.
- Recommend actions to improve stock productivity while protecting brand and pricing strategy.

Platforms & Customer Journey

- Manage the performance and day-to-day execution of brand.com and key marketplaces.
- Maintain strong knowledge of marketplace mechanics, campaigns, advertising solutions, fulfilment and platform tools.
- Understand and optimise the full customer journey from discovery and consideration to conversion and repeat purchase.
- Identify opportunities to improve traffic, conversion, AOV, customer acquisition and retention.

Operations & Partnerships

- Ensure smooth e-commerce operations across product listings, pricing, promotions, orders, fulfilment and customer service.
- Proactively identify and resolve operational or commercial issues before they impact customers or sales.
- Manage e-commerce enablers, agencies and platform partners, ensuring strong execution and accountability.
- Work cross-functionally with Marketing, Merchandising, Finance, Operations and IT to deliver business objectives.

Team Leadership

- Lead and develop the e-commerce team with clear ownership, priorities and performance expectations.
- Build a culture of accountability, commercial thinking, initiative and continuous improvement.

Requirements: -

- Minimum 5 years of e-commerce experience, preferably within retail, consumer or lifestyle categories.
- Proven experience managing brand.com and major marketplace platforms.
- Hands-on and highly execution-focused, comfortable getting into the details, solving problems and driving actions through to completion.
- Highly commercial and results-driven, with a strong sense of ownership and urgency in delivering sales targets and identifying opportunities to accelerate growth.
- Strong understanding of e-commerce levers including traffic, conversion, merchandising, pricing, promotions, performance media and customer journey.
- Analytical and comfortable translating data into commercial actions.
- Creative and entrepreneurial, with the ability to identify new ideas, partnerships and growth opportunities.
- Strong operational and project management skills with the ability to manage multiple priorities.
- Proactive, solutions-oriented and accountable, with strong stakeholder and partner management skills.