About this role
Job Descriptions
Requirements :
Minimum S1 in Business Administration/ Marketing major
GPA minimum 3
Minimum 5 years experience in Marketing in Similar Industry
Responsibilities:
- Conducts market analysis, product comparison, and competitive assessment to develop product level marketing strategies that define segmentation, positioning, value propositions, and TCO competitiveness.
- Develops competitive pricing strategies, manages product configurations and variations, and executes Go To Market plans and sales budgeting to drive product growth and ensure operational consistency.
- Manages the operational lifecycle of assigned products including NPI, updates, and termination to maintain product relevance, profitability, and timely portfolio renewal.
- Executes product marketing activities such as segment management, merchandising, communication strategies, and Aftersales aligned prime product marketing to strengthen product visibility and commercial performance.
- Provides enriched product level forecasts to optimize inventory accuracy and ensure availability aligned with market demand.
- Analyzes product level marketing performance including product, margin, premium, TCO, market share, customer satisfaction, and mer chandising ROI to assess effectiveness and recommend continuous improvements.