Product Marketing Manager (all genders) - Nordics

Product Marketing Manager (all genders) – Nordics

Drive the growth of our portfolio across the Nordic markets

As Product Marketing Manager for the Nordic markets, you will play a key role in the commercial success of our portfolio. You will translate global strategy into strong local execution through clear positioning, effective go-to-market plans and impactful product launches.

Connecting product, customer needs, Training & Education and Sales, you will drive adoption, pipeline and sustainable growth across the Nordic markets.

Your responsibilities

Go-to-market and commercial ownership

- Own and execute the annual go-to-market and marketing plan for your portfolio.
- Align marketing activities with commercial priorities, pipeline and revenue targets.
- Drive demand, adoption and portfolio performance in close partnership with Sales.
- Build business cases and forecasts for product launches and track commercial impact and ROI.

Launch excellence and lifecycle marketing

- Lead end-to-end local product launches, ensuring strong execution and Sales readiness.
- Develop lifecycle initiatives that drive customer engagement, adoption and sustainable growth.

Positioning and market insights

- Define market-specific positioning, value propositions and key messages.
- Develop compelling solution- and workflow-based stories for different target audiences.
- Monitor market trends, customer needs and the competitive landscape to identify growth opportunities.

KOL and Training & Education collaboration

- Develop and execute the KOL strategy together with Training & Education and Sales.
- Build strong relationships with Key Opinion Leaders and use their insights to strengthen positioning and educational activities.
- Help shape training priorities based on customer and commercial needs.

Sales enablement and cross-functional collaboration

- Act as a proactive partner to Sales, supporting key customer meetings, co-travels and relevant events.
- Identify initiatives to close pipeline gaps and capture growth opportunities.
- Connect local and global stakeholders and ensure global strategies are translated into effective local execution.

What you bring

- Approximately 6–10 years of experience in Product Marketing, Product Management or a comparable role.
- Experience in medical devices, dentistry or healthcare.
- Proven experience in matrix organizations and leading product launches.
- A strong commercial mindset with a focus on customer, pipeline and revenue impact.
- The ability to simplify complex products into clear, compelling messages.
- Strong execution, communication and stakeholder management skills.
- Fluency in Swedish and English; additional Nordic languages are an advantage.

What success looks like

- Measurable contribution to pipeline, revenue and portfolio growth.
- Successful product launches with clear commercial impact.
- Strong, solution-led positioning and messaging.
- Close alignment and collaboration with Sales.
- Clear visibility into performance and ROI.

Ready to drive growth across the Nordic markets?

If you combine strategic thinking with hands-on execution and see marketing as a true driver of commercial growth, we would love to hear from you.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type:  Full Time

Alternative Locations:  Sweden : Gothenburg

Travel Percentage:  0 - 50%

Requisition ID: 21988