Marketing Manager

Job Title: Marketing Manager Job Level: Mid-level (Manager) Report to: AVP Department: Marketing Organization: airpay money private limited (https://www.airpay.money/ (https://airpay.money)) & airpay capital private limited (https://www.airpay.capital/ (https://airpay.capital) ) Location: Mumbai
Job Summary: We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels .
This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content , combined with the ability to translate complex financial products into simple, engaging, and compliant communication .
The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys , while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks .
You will work closely with product, tech, UI/UX, compliance, and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking .
Key Responsibilities:
1. Product Marketing & User Journey
- Drive marketing for financial products across app and website
- Simplify complex financial concepts into clear, engaging, and user-friendly communication
- Improve feature adoption, engagement, and retention metrics
- Collaborate with product teams to optimize end-to-end user journeys and funnels

2. Website, App & UI/UX Understanding
- Manage and optimize website and app content, landing pages, and conversion flows
- Work closely with UI/UX teams to enhance usability and customer experience
- Identify drop-offs and improve conversion rates through data-driven insights

3. Content Strategy & Social Media
- Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.)
- Create and oversee blogs, app content, social media posts, and campaign communication
- Write scripts for reels, explainer videos, and educational series
- Ensure all content is accurate, compliant, and aligned with brand voice

4. Video Content, Reels & Ad Shoots
- Conceptualize and execute reels, and long-format videos for the brand
- Lead shoots end-to-end: ideation, scripting, storyboarding, and direction
- Coordinate with internal/external teams for high-quality production output
- Stay updated with content trends while maintaining brand credibility

5. Brand Campaigns & Communication
- Plan and execute integrated brand campaigns across digital channels
- Ensure consistency in brand messaging across app, website, and social platforms
- Align campaigns with business goals and performance metrics

6. SEO & Organic Growth
- Drive organic traffic through SEO strategies and content optimization
- Conduct keyword research and improve search visibility and rankings
- Ensure content balances discoverability with financial accuracy

7. Analytics & Performance Tracking
- Monitor and analyze campaign performance using analytics tools
- Track KPIs such as traffic, engagement, CAC, conversion rates, and ROI
- Use insights to continuously optimize campaigns and user funnels

8. Design & Tools (Canva)
- Create quick creatives using Canva or similar tools
- Collaborate with designers for advanced creatives
- Maintain visual consistency and brand standards

9. Events & Activations
- Plan and execute events, webinars, and on-ground activations
- Integrate offline events with digital amplification strategies
- Drive brand visibility and lead generation

10. Compliance & Regulatory Alignment
- Ensure all communication adheres to RBI guidelines and financial compliance standards
- Work closely with legal and compliance teams for approvals and risk mitigation
- Avoid misleading claims; ensure transparent disclosures and fair representation
- Maintain documentation for audit and regulatory requirements

Required Qualifications:
- Master’s degree in Marketing (Mandatory)
- 5–6 years of experience in fintech, BFSI, or digital-first companies
- Proven track record in digital marketing, product marketing, and brand campaigns
- Strong understanding of RBI regulations, financial communication guidelines, and compliance requirements
- Experience managing websites, app journeys, social media content (including topicals, moment marketing), ORM and content ecosystems
- Prior experience in video-led content is a must (reels, ad shoots, campaigns)
- Familiarity with analytics tools (Google Analytics, Firebase, etc.) and SEO platforms

Travel Requirement:
- Might need to travel for relevant brand events/seminars/sessions/organization events (if any)