About this role
Responsibilities
Department Leadership and Direction
- Set and communicate the vision, priorities and standards for Princeton10’s copy discipline.
- Translate agency goals into clear departmental objectives, capability plans and measures of success.
- Represent Copy on the agency leadership team and contribute to company planning, growth and organizational decisions.
- Partner with the VP, Art and other department leaders to strengthen integration across copy, design, strategy, medical and client service.
- Champion creative ambition, accountability and responsible innovation within a highly regulated industry.
Creative Excellence and Delivery
- Set the standard for concept development, messaging, storytelling and copy execution across digital, print, video, motion and experiential work.
- Ensure copy is strategically sound, creatively compelling, factually accurate and appropriate for client and regulatory requirements.
- Establish effective review and approval practices, with clear quality ownership across senior copy leaders.
- Provide senior oversight on the agency’s highest-impact, most complex or sensitive work without becoming the default reviewer for every deliverable.
- Identify recurring quality or delivery issues and address them through coaching, clearer standards, stronger processes or capability development.
- Evaluate emerging technologies, including AI, that can improve creative quality, efficiency or the services P10 provides.
People, Capacity and Department Performance
- Lead, coach and develop the agency’s copywriters, editors and copy leaders.
- Set clear role and performance expectations, provide timely feedback and address performance concerns consistently.
- Identify emerging leaders and build succession depth for critical creative and management responsibilities.
- Partner with Project Management and Operations to forecast copy demand, allocate talent and identify upcoming capacity or capability gaps.
- Make thoughtful recommendations about hiring, employee development, contractors, tools and other departmental investments.
- Manage the Copy department budget and understand how staffing, utilization, scope and rework affect account and agency profitability.
- Foster a collaborative, inclusive and accountable team culture that supports creativity, growth and sustainable performance.
Client and Business Leadership
- Represent Copy in senior client presentations, articulating creative strategy, messaging and rationale with confidence.
- Build trusted client relationships through strong creative judgment, pharmaceutical expertise and practical business understanding.
- Serve as a senior creative advisor on priority accounts and help resolve significant creative or client challenges.
- Lead or support creative development for new business pitches, proposals and account expansion opportunities.
- Partner with Client Services, Strategy and Project Management to ensure creative ambition is aligned with business objectives, scope, timing and budget.
- Help translate P10’s copy capabilities into differentiated offerings, thought leadership and new opportunities for growth.
Responsibilities
- 15+ years of copy/creative experience in pharmaceutical, healthcare, or highly regulated advertising, with at least 5 years in a senior leadership role.
- Experience leading brand planning with clients with budgets in the $3M-$10M range
- Strong portfolio that showcases cutting edge pharmaceutical or life sciences work and exceptional DTC and HCP concepts.
- Proven experience leading and developing creative teams, with a track record of inspiring high performance.
- Experience with resource planning, staffing decisions, budgets and the commercial factors affecting agency delivery.
- In-depth knowledge of pharmaceutical regulations and industry trends.
- Ability to balance creative ambition with strategy, compliance, scope, timelines and financial realities.
- Strong communication, presentation, and client-facing skills.
- Ability to balance visionary thinking with hands-on oversight of copy execution.
Our total compensation includes base pay, 10% discretionary bonus, sales incentive plan, health benefits and a 401k match.