Chief Operating Officer - Rise Wellness

Chief Operating Officer — Rise Wellness

Seeking a disciplined, high-ownership business leader who runs the full business — not just operations — for a fast-growing consumer brand portfolio as part of a publicly traded company. This leader will be accountable for overall performance across two emerging, high-growth brands, supported by a lean and highly accountable team.

Rise's CEO is a proven visionary and revenue-driver, focused on sales, brand, and key relationships. This role exists to run everything else — translating vision into a well-managed, profitable business. The right leader partners closely with the CEO on strategy and long-term direction while owning full business execution: operations, financial performance, marketing execution, people, and cross-functional alignment. They build systems that scale, drive margin discipline, lead confidently through ambiguity, and create calm in a high-growth environment.

This is both a strategic and hands-on role. Rise is in an aggressive growth phase — building top-line momentum and taking market share — while building the operational and margin discipline needed to drive toward sustainable profitability. The right leader is equally comfortable shaping that long-term direction and personally solving today's operational bottlenecks.

About Rise Wellness

Rise Wellness is a wholly-owned subsidiary of USANA Health Sciences, Inc., a publicly traded company founded in 1992.

Rise Wellness provides the world with high-quality, better-for-you products focused on clean, simple, and natural protein. Our commitment to excellence extends far beyond our products—we're dedicated to building a team of exceptional people who thrive in a fast-paced, innovative, and rapidly growing environment. With multiple brands and significant expansion opportunities ahead, Rise is the ideal place for someone energized by an entrepreneurial, scaling organization.

Community is at our core. We strive to be open-minded listeners, hold ourselves and others accountable, show respect in every interaction, and celebrate the strength that comes from collaboration. We work hard to foster a culture where every member of the Rise family feels included, valued, and supported.

Who We Are Looking For

Rise is seeking a highly capable, forward-thinking Chief Operating Officer to run the day-to-day business across the Rise Wellness portfolio — spanning operations, finance, marketing execution, and people — and to serve as a trusted right hand to the CEO.

In partnership with USANA's shared operations team, this leader directs outcomes across supply chain, co-manufacturing, procurement, demand planning, S&OP, inventory management, logistics, commercialization readiness, and operational infrastructure. Beyond operations, this person owns financial performance, marketing execution, and go-to-market alignment, and organizational health across the business. They partner closely with the CEO on business direction and long-term strategy — bringing sound judgment, financial discipline, and a broad, general-management view of the entire business — while ensuring disciplined margin management, strong cash flow awareness, and scalable systems across every function.

We're looking for a seasoned business leader — someone who has run a full P&L, not just a functional area — who combines confident, principled decision-making with an adaptable, roll-up-your- sleeves leadership style. The ideal candidate thrives in a lean, high-growth environment , comfortable owning  outcomes across the entire business rather than a single function, and has a credible voice on where the business is headed.

What You Will Do as Rise's COO

- Own accountability for operational outcomes across both brands, ensuring alignment with growth strategy
- Direct and hold accountable USANA's shared operations team on supply chain, co-manufacturing partnerships, procurement, and vendor negotiations, representing Rise's priorities and standards
- Set forecasting, S&OP, and inventory targets in partnership with USANA's ops team, and hold the line on service-level excellence
- Improve gross margin through cost optimization and disciplined operational oversight, working through USANA's operating infrastructure
- Own the full P&L and overall business performance across both brands
- Own financial performance and margin management in partnership with finance, including budgeting, forecasting, and capital allocation discipline
- Oversee marketing execution and go-to-market alignment, ensuring initiatives connect to overall business strategy and ROI
- Define scalable systems and KPIs across operations, finance, and marketing, in coordination with USANA's teams who administer shared platforms
- Ensure operational readiness for retail expansion and new product launches
- Own organizational health — team structure, hiring, and performance across all functions reporting into this role
- Strengthen cross-functional accountability and execution cadence across Rise and USANA teams
- Serve as a strategic thought partner to the CEO on capital allocation, growth pacing, and long-term scaling

What Success Looks Like in This Role

Operational Clarity & Control

- Forecast accuracy and inventory discipline that support confident growth
- Clean execution of new product launches and retail expansions
- Reliable service levels across key accounts

Margin & Cash Discipline

- Improved gross margins through supplier optimization and cost control
- Clear visibility into working capital and inventory health
- Demonstrable progress toward sustainable profitability alongside continued growth

Systems That Scale

- Implementation of fit-for-growth operational infrastructure
- KPI dashboards that provide real-time visibility into performance
- Automated and standardized processes that reduce fire drills

Whole-Business Ownership & Strategic Partnership

- Trusted right-hand and thought partner to the CEO on business direction
- Clear accountability and strong results across operations, finance, and marketing — not just one function
- Early identification of operational risks and growth bottlenecks
- Balanced, data-driven guidance on scaling decisions

Calm, Accountable Leadership

- Creates clarity in fast-moving environments
- Builds a culture of ownership and accountability
- Leads with confidence without creating unnecessary complexity

Qualifications

- Prior experience as a CEO, President, or General Manager with full P&L ownership strongly preferred
- 10+ years of leadership experience in CPG, food & beverage, or better-for-you brands
- Proven experience scaling brands from entrepreneurial stage to $75M+ revenue
- Broad business leadership across operations, finance, and marketing — not solely a functional specialist
- Experience directing outcomes through a shared-services or matrixed operating model, not just a direct team
- Strong financial acumen with command of gross margin, unit economics, working capital, and capital allocation
- Commercial and marketing fluency — able to connect brand, sales, and marketing decisions to overall business performance
- Entrepreneurial mindset with comfort operating in ambiguity
- Strong cross-functional leadership and communication skills, including influence without direct authority
- High integrity and strong ethical values

Benefits of Being Part of the Rise Family

We offer a robust package including health, dental, vision, life, and disability insurance; an on-site medical and mental health clinic; chiropractic and massage services; fitness classes and a full-service gym; 401(k) match; paid parental leave; and generous paid time off to support work-life balance.