About this role

Job Type
Full-time

Description

Strong candidates have come from hospitality, outdoor recreation, technology, financial services, and high-end retail.

IS THIS YOU?

• You're a relationship-first communicator who earns trust through genuine listening, honest guidance, and consistent follow-through -- guests feel well served, not sold to

• You come from hospitality, outdoor and lifestyle industries, retail, financial services, or another consultative guest-facing background -- and you're ready to represent a brand that Eugene buyers choose for real reasons

• You want to build a lasting sales career in a community-oriented Pacific Northwest market where the BMW brand opens conversations and the right consultant keeps them going for years

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Eugene serves a loyal, community-oriented buyer base in the heart of the Willamette Valley. Eugene's BMW owners are enthusiastic about the brand -- they choose it for the performance, the engineering, and what it represents -- and they return to the consultants who match that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach. No automotive experience required. We hire for character, curiosity, and the ability to connect with people authentically -- and train everything else.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have

• Guide guests through the BMW lineup with growing product knowledge and confidence -- connecting performance, technology, and design to what matters most to each buyer

• Present vehicles and conduct test drives that bring the BMW driving experience to life

• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use

• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience

• Meet monthly targets while maintaining strong guest satisfaction scores

• Stay current on BMW's full lineup, technology features, and growing EV and PHEV offerings

• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• No automotive experience required -- paid BMW brand and product training provided from day one

• Experience in hospitality, outdoor and lifestyle industries, retail, financial services, or consultative sales strongly preferred -- backgrounds that earn trust and deliver results with genuine care transfer directly to this role

• Genuine enthusiasm for the BMW brand -- performance, technology, and engineering are real talking points in this market and the best consultants believe in them

• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale

• Self-motivated with a consistent track record of follow-through and results

• Comfortable with CRM tools and digital communication -- or quick to learn them

• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+ annually

• Paid BMW brand and product training from day one

• Medical, dental, and vision insurance

• Life insurance and supplemental coverage options

• Paid time off and paid holidays

• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard

• Employee vehicle purchase and service discounts

WHY BMW OF EUGENE

• Eugene is a close-knit, community-oriented market where word of mouth travels fast and the consultant who takes care of people builds a referral base that sustains itself -- BMW buyers here remember who earned their trust and send their network accordingly

• BMW's performance and engineering story resonates authentically in a market that values genuine enthusiasm and substance over polish -- the consultant who knows the product and believes in it has a real advantage

• A Pacific Northwest market where outdoor recreation, sustainability, and an active lifestyle align naturally with BMW's expanding electrified and performance lineup

• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry

• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead

• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're a relationship-driven sales professional with a genuine enthusiasm for the BMW brand and the follow-through to build lasting guest loyalty in a community-oriented Pacific Northwest market -- we'd like to meet you.

Salary Description
$50K - $120K+ OTE per year