Senior Executive - Influencer Marketing

Ethinos is a digital marketing agency that helps brands with innovative, data-driven marketing solutions. Our expertise spans SEO, Performance Marketing, Social Media, Content, Influencer Marketing, Marketing Automation, and more.
We're looking for a driven and experienced Senior Influencer Marketing Executive to join our team. If you have a strong track record of managing influencer campaigns end-to-end, enjoy mentoring junior team members, and can think strategically about creator partnerships, we'd love to hear from you.
Location : Koregaon Park Annexe, Pune | Vasanth Nagar, Bangalore Experience : 2–4 Years Work Mode : WFO (5 working days, 8 working hours) Joining : Immediate Joiners Preferred
Key Responsibilities • Lead and manage end-to-end influencer marketing campaigns, from planning to execution and reporting. • Assist in ideation and strategizing influencer campaigns aligned with client objectives and brand positioning. • Research, identify, and onboard relevant influencers and content creators across multiple platforms. • Own influencer outreach, negotiations, contracting, and relationship management. • Oversee campaign timelines, deliverables, and approvals, ensuring smooth and timely execution. • Guide and review the work of junior executives involved in campaign coordination. • Track and analyze campaign performance, preparing post-campaign reports with actionable insights and recommendations. • Stay ahead of social media trends, the creator landscape, and emerging content formats to inform strategy. • Act as a key point of contact for internal teams and clients, ensuring campaign objectives are consistently met. • Maintain and continuously build influencer databases and campaign documentation. • Contribute to pitch decks and campaign strategy presentations for prospective and existing clients.
Requirements • Bachelor's degree in Marketing, Mass Communication, Business, or a related field. • 2–4 years of experience in Influencer Marketing, Social Media, or Digital Marketing, with strong exposure to Influencer outreach and campaign management. • Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms, along with influencer marketing tools and analytics. • Proven experience in influencer research, outreach, negotiation, campaign coordination, and execution. • Demonstrated ability to ideate and strategize campaigns based on client briefs and market trends. • Excellent communication, negotiation, and relationship management skills. • Strong organizational and multitasking skills, with the ability to manage multiple campaigns and mentor junior team members simultaneously. • Proficiency in Microsoft Excel and Google Sheets. • Passion for digital marketing, influencer trends, and the evolving creator ecosystem.