Red Bull Graduate Program - Brand Marketing

Company Description

Ready to fly high with Red Bull? Dive into Red Bull's Graduate Program – a dynamic one-year experience starting  January 2027.  This thrilling experience is designed to empower emerging talents in Brand Marketing.

The Egyptian Brand Team acts as the guardian of the Red Bull brand in Egypt. The department is responsible for consumer insights, product marketing, portfolio management, advertising, media strategy, creative development, consumer activations, new product launches, content creation and events.

The Brand Marketing Graduate – Micro Occasions will provide dedicated executional support for the growing Occasion Marketing and Always-On Occasion Marketing program.

The role will be responsible for coordinating and executing Micro Occasion Campaigns, regional campaigns and ad-hoc occasion requests from cross-functional teams, ensuring that initiatives are delivered on time, to the required quality and in line with the agreed Occasion Strategy and brand guidelines.

The role will work closely with the Brand Marketing Manager and cross-functional teams to manage day-to-day execution, coordinate stakeholders and ensure smooth delivery across multiple occasion initiatives.

Job Description

OCCASION CAMPAIGN EXECUTION

- Support the execution of 7 Micro Occasion Campaigns across priority regions.
- Manage and coordinate micro-campaigns addressing relevant local consumer occasions and emerging opportunities.
- Translate approved campaign plans and briefs into clear executional plans and timelines.
- Coordinate campaign deliverables across relevant internal teams and external partners.
- Follow up on deadlines, approvals, assets and dependencies to ensure timely delivery.
- Support the implementation of campaigns across relevant consumer touchpoints.
- Ensure campaigns and micro-campaigns are executed according to the approved strategy and brief.
- Manage multiple initiatives simultaneously and ensure deadlines are met.
- Support post-campaign reporting and consolidation of executional learnings.

ALWAYS-ON & AD-HOC OCCASION MARKETING

- Support the day-to-day execution of the Always-On Occasion Marketing calendar.
- Coordinate planned occasion activities and ensure all required deliverables are prepared and delivered on time.
- Coordinate and execute ad-hoc occasion requests from cross-functional teams, including Marketing, Sales, Trade Marketing, Sports, Culture and Student & Field Marketing.
- Translate approved requests into clear briefs, timelines and action plans.
- Coordinate with relevant stakeholders and agencies to deliver requested materials and activations.
- Maintain trackers, timelines and execution plans across Always-On and ad-hoc initiatives.
- Follow up on deliverables, approvals and dependencies to ensure timely execution.
- Ensure Always-On and ad-hoc initiatives are aligned with the agreed Occasion Strategy and Red Bull brand guidelines.
- Effectively prioritize multiple requests and communicate timeline or executional challenges to the Brand Marketing Manager.
- Support the development and adaptation of executional tools required for different occasions.

REGIONAL & SEASONAL ACTIVATION EXECUTION

- Support the execution of regional and seasonal activations in key travel destinations during peak periods.
- Coordinate with Field Activation and relevant internal teams on execution requirements.
- Support the preparation and delivery of activation materials and tools.
- Follow up on logistical and executional requirements to ensure smooth implementation.
- Support on-ground execution where required.
- Document activation outputs and learnings for future planning.

CREATIVE & ASSET EXECUTION

- Coordinate the development of creative and communication assets based on approved briefs.
- Follow up with creative and production agencies on timelines and deliverables.
- Coordinate internal feedback and approvals.
- Ensure final assets are delivered in the correct formats and within agreed timelines.
- Support the adaptation of existing Red Bull assets for regional occasion needs.
- Ensure all materials follow approved Red Bull brand guidelines and Corporate Identity.

CROSS-FUNCTIONAL COORDINATION

- Act as a key executional contact for Micro Occasion Marketing initiatives.
- Coordinate with Brand Marketing, Advertising, Trade Marketing, Sales, Sports, Culture, Student & Field Marketing and other relevant teams.
- Maintain clear communication on project status, timelines, deliverables and dependencies.
- Coordinate multiple stakeholders to ensure smooth and timely execution.
- Escalate challenges, delays or conflicting priorities to the Brand Marketing Manager.

TRADE MARKETING & POS EXECUTION

- Support the implementation of approved occasion initiatives across relevant POS touchpoints.
- Coordinate with Trade Marketing and Sales on occasion-related execution requirements.
- Support the adaptation and delivery of occasion marketing materials for commercial environments.
- Follow up on execution to ensure materials are implemented according to the approved plan.

PERFORMANCE & REPORTING

- Maintain trackers for Regional Occasion Campaigns, micro-campaigns, Always-On initiatives and ad-hoc requests.
- Track project timelines, deliverables and execution status.
- Support the collection of campaign and activation results.
- Assist with post-campaign evaluations and reporting.
- Consolidate executional learnings and feedback for the Brand Marketing Manager.

Qualifications

- University degree or recent graduate in Marketing, Business, Communications or a related field.
- 0–2 years of experience in Marketing, Brand Management, Communications or a related field; internship experience is an advantage.
- Strong interest in marketing, brands and consumer-facing initiatives.
- Strong organizational and project coordination skills.
- Ability to manage multiple projects, requests and deadlines simultaneously.
- Strong attention to detail and commitment to high-quality execution.
- Strong communication and stakeholder coordination skills.
- Ability to work effectively in a fast-paced and cross-functional environment.
- Proactive approach to following up on deliverables and deadlines.
- Ability to work with internal teams, agencies and external partners.
- Good understanding of brand consistency and the importance of following brand guidelines.
- Strong problem-solving mindset and ability to escalate issues appropriately.
- Fluency in English, both written and spoken, with strong communication abilities.