Campaign and Communications Lead

Job Description

This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare.

Our Mission

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.

The Gig

The Campaign & Comms Lead exists to be our Marketing generalist in the Provider Marketing Team. The Campaign & Comms Lead manages and delivers a range of provider marketing activity that promotes the Healthengine brand to a B2B audience, executes prospect and customer nurture communications to improve Lead to MQL conversion, and supports ARPU growth within existing customers through coordinated communications, campaigns, and events.

Responsibilities:

- Prospect and customer communications (HubSpot) Build, schedule, QA and optimise provider communications in HubSpot (EDMs, nurture journeys, automated campaigns).
- Execute comms to support conversion through the funnel (Lead to MQL), and drive adoption/upsell messaging for existing customers (ARPU uplift).
- Maintain audience segmentation, testing (A/B), reporting and continuous improvement for engagement and conversion.
- Own deliverability basics (list hygiene inputs, unsubscribes, suppression logic, compliance checks).

- Marketing calendar ownership Own and manage the Provider Marketing Calendar across email, events, social media, web updates and key moments.
- Create and manage social media content for LinkedIn and Facebook, including planning, scheduling, and performance oversight through Metricool.
- Coordinate priorities, timelines and stakeholder approvals (Marketing, Sales, Product, RevOps).
- Ensure activity is sequenced correctly (pre-launch, launch, follow-up) and aligned to GTM plans.

- Landing pages and webforms Own the provider marketing CMS workflow: build, QA and publish landing pages and webforms to support provider campaigns, events, product releases, and content-led initiatives.
- Partner with the Content Marketing & SEO Manager to implement landing pages required for content and SEO activity (page build, templates, formatting, on-page set-up, publishing support). Content strategy, SEO performance and reporting remain owned by the Content Marketing & SEO Manager.
- Implement website updates and enhancements scoped by the Provider Marketing Manager (e.g., layout, copy placement, CTA modules), aligned to CRO priorities. CRO strategy, experimentation roadmap and conversion outcomes are owned by the Provider Marketing Manager.
- Partner with Marketing Ops / RevOps to ensure tracking, UTMs, form routing and attribution are implemented correctly, and issues are resolved quickly.

- Event ownership (end-to-end) Plan, coordinate and deliver provider marketing events across verticals (large and small).
- Own logistics and supplier management: venues, organisers, printers, signage, merchandise, booth assets, shipping, run sheets.
- Create event briefing docs for internal teams (objectives, messaging, offers, lead capture process, follow-up plan).
- Execute post-event follow-up communications and performance reviews to improve event lead to MQL conversion.

- Brand and asset execution for B2B Deliver campaign assets that promote Healthengine’s provider brand (event collateral, landing pages, emails, social support assets).
- Work with Design and stakeholders to produce creative briefs and ensure brand consistency across touchpoints.
- Support product marketing execution for the provider portfolio as required (excluding areas owned elsewhere), ensuring consistent messaging and delivery quality.
- Reporting and optimisation rhythm
- Work with Marketing Ops to ensure regular reports highlight insights and advise recommended actions.

About You

You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation.

Experience you’ll bring:

- Proven experience in B2B marketing execution (campaign delivery, comms, events, conversion optimisation).
- Hands-on marketing automation experience (HubSpot preferred): journeys, segmentation, testing, reporting.
- Strong CMS capability (Wordpress or HubSpot preferred): building landing pages/webforms and applying conversion best practice.
- Event planning and logistics experience, comfortable coordinating multiple suppliers/stakeholders.
- Strong project management and ability to juggle multiple workstreams with tight deadlines.
- Data-informed mindset: ability to interpret results and apply learnings quickly.
- Driven by impact and results-oriented.
- Combines a high attention to detail with big picture thinking.
- Bias towards action and getting things done, with a done is better than perfect attitude: quality work, balancing priority with speed.
- Voracious learner always looking to expand their skills.
- Comfortable taking ownership and having accountability.
- Creative, open minded and open to risk and trying something new.
- Able to flourish in a rapidly-changing agile environment.
- Strong presentation and communication skills, to be able to communicate clearly and effectively with both technical and non-technical minds.

Additional Information

The perks behind the work

Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry.

In addition to an array of growth opportunities, we also offer:

- A hybrid workplace that offers flexibility to balance work and life
- A vibrant social calendar of events, quarterly team-building activities and more
- A weekly food shop keeps the kitchen stocked with plenty of snacks, treats and all kinds of beverages to help yourself to, alongside our Friday drinks trolley, table tennis and games plus a subsidised vending machine.
- Access to growth opportunities and learning resources to develop your personal and professional skills
- Workplace wellness program including 24/7 EAP access that extends to your family, fitness apps and other wellbeing resources
- Extra leave so you can rest, recharge and live well
- Discounts and salary packaging options through our benefit partner
- Support for you when it comes time to grow your family with paid parental leave

We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.