Principal Product Specialist, German Accounting

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

The Tax & Year-End area at Shine

The Tax & Year-End area is a brand-new area at Shine with a dual mission: building the pan-European tax & year-end engine, and building a winning product for tax advisors and CPAs in Germany. German accounting and tax is a highly specialized domain, and building the right product requires more than generic product expertise. We need someone who deeply understands the tax advisory profession in Germany and can help us turn that expertise into a better product.

Your role as Principal Product Specialist, German Accounting

We are looking for a Principal Product Specialist, German Accounting to bring deep German accounting and tax expertise into our product organization.

This role is designed for someone who has a strong understanding of German accounting and tax rules, accounting workflows, and the day-to-day reality of Steuerberater practices in Germany. You will act as a senior subject matter expert, helping our product teams build accounting features that are both technically robust and deeply aligned with the needs of German tax advisors and small businesses.

Your mission will be to ensure that our accounting product is built on a deep and accurate understanding of German accounting and tax practices. You will help translate accounting and tax rules, tax advisor workflows, and market expectations into clear product guidance, product requirements, and operational insights. You will be a key bridge between accounting expertise and product execution.

This is a senior individual contributor role for someone who wants to have a strong impact on product direction without necessarily managing a team. The role reports directly to the Product Director of the Tax & Year-End area and will work closely with Product Managers, Designers, Engineers, Accounting Operations, and our Steuerberater partners.

📍 Job located in Berlin, Germany with possibility of remote working days

What You Will Be Doing

- Bring deep expertise in German accounting and tax rules, standards, and day-to-day accounting practices.
- Help product teams understand how Steuerberater work in practice, including their workflows, pain points, vocabulary, tools, and expectations.
- Contribute to the definition of product requirements for accounting- and tax-related features.
- Review product designs, specifications, and user flows to ensure they are accounting-relevant and compliant with German accounting and tax practices.
- Support the Product Director and Product Managers in prioritizing accounting-related product opportunities.
- Act as an internal reference point for questions related to German accounting and tax, Steuerberater workflows, and accounting software usage.
- Collaborate with Engineering and Product teams to clarify edge cases and ensure implementation choices are aligned with accounting reality.
- Work with Steuerberater partners to gather feedback, validate product directions, and identify improvement opportunities.
- Help structure internal knowledge around German accounting and tax processes, tools, and best practices.
- Support go-to-market, customer success, and operations teams when accounting expertise is needed.

What success looks like:

- Product teams make better decisions because they have access to strong German accounting and tax expertise.
- Accounting- and tax-related features are designed with a clear understanding of Steuerberater workflows.
- We reduce misunderstandings between product teams and accounting experts.
- We build software that feels natural, credible, and useful for German tax advisors and accountants.
- Internal teams become more knowledgeable and autonomous on German accounting and tax topics over time.
- Our Steuerberater partners see us as a product organization that truly understands their reality.

What You Will Bring

- You have worked as a Steuerberater or in a senior accounting or tax role in Germany.
- You have strong knowledge of German accounting and tax processes, obligations, and professional practices.
- You understand how tax advisory firms operate and how Steuerberater work with SME clients.
- You have experience with German accounting software such as DATEV, Addison, Agenda, Simba, or similar tools.
- You have ideally worked at, or closely with, one of our Steuerberater partners in Germany.
- You are comfortable translating complex accounting and tax topics into clear product and business language.
- You can work effectively with Product Managers, Engineers, Designers, and senior stakeholders.
- You speak perfect German and very good English.
- You are ideally based in the Berlin area.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.

4️⃣ A 30' Assesio Assessment Personality Test feedback session