About this role
About the Team
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
The strategy team supports merchants on TikTok Shop by including education, incubation, analytics and strategy.
As part of the strategy and analytics function, you will support team members by identifying growth opportunities, implementing actionable insights, and driving high-impact initiatives that lead to GMV growth. You’ll collaborate with third party vendors, own strategic work-streams, and contribute to improving operational workflows and business performance.
Responsibilities
1. Own end-to-end merchandise growth, from identifying opportunities and designing strategies to driving execution, scaling, and performance optimization.
2. Develop product growth strategies across supply, pricing, content, creator matchmaking, traffic, and incentives to accelerate products through different growth stages.
3. Translate strategic ideas into actionable plans and experiments, track key metrics, diagnose bottlenecks, and continuously optimize based on results.
4. Collaborate with industry, merchant, creator, product, and algorithm teams to drive cross-functional execution and ensure strategies are successfully landed.
5. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.