Manager - Direct Channels, Optimization & Analytics

American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. The Small Business Marketing (SBM) team is responsible for driving growth across the Small Business portfolio by acquiring new customers and deepening relationships with existing ones across our Card, Business Line of Credit, and Banking products. The organization is comprised of the Prospect, Customer Growth, Customer Activation, Customer Engagement, and Co-brand Marketing teams, working together to deliver innovative marketing strategies and exceptional customer experiences.

Within Small Business Marketing, the Prospect Direct Channel and Execution Strategy team is responsible for driving high quality growth across our proprietary marketing channels. The Direct Channels team consists of Direct Mail, Inbound Phone, and Chat channels, representing nearly 20% of all Prospect Revenue Acquired through data-driven strategy, rigorous experimentation, and best-in-class marketing experiences.

The Manager – Direct Channels, Optimization & Analytics is a highly visible role that will lead the Direct Mail optimization analytics engine. The colleague will work closely with partners and leadership stakeholders across the Blue Box to deliver on their goals (including AIM, GIO, ECMX, USCS). We are looking for a performance marketer to lead channel forecasting, analytics, performance reporting, and executive communications. Additionally, the role will build a high-impact optimization roadmap, recommend new growth strategies, improve investment and operating processes.

- Demonstrated experience across Marketing, Product, Strategy, or a similar function with transferrable skills
- Ability to think strategically, assess critical business needs, and identify actionable solutions
- Analytical mindset with expertise in leveraging data to make decisions, prioritize, and demonstrate impact
- Robust financial acumen with the ability to evaluate ROI, define a strategy to deliver on targets, and drive profitable growth
- Outstanding influencing and negotiating skills, with the ability to manage relationships across varying remits
- Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
- Exceptional people leader who can empower and coach direct reports to succeed, and invest in talent across the team, specifically in career and development
- Energetic leader who models resilience and optimism in the face of challenges

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.