Director of Marketing

Description

Position Summary

The Director of Marketing is a senior leadership position responsible for developing, implementing, and overseeing the overall marketing strategy for The Biltmore Hotel. This position serves as a key leader in strengthening brand awareness, driving guest engagement, supporting revenue generation, and ensuring consistency across all marketing and communications initiatives.

The Director of Marketing will lead the development and execution of integrated marketing strategies across digital, print, social media, public relations, promotional campaigns, partnerships, events, and other consumer-facing channels. The position will work closely with executive leadership, hotel operations, sales, food & beverage, revenue management, and other departments to identify opportunities and develop marketing initiatives that support the overall business objectives of each property.

The Director will oversee the development and quality of all marketing collateral and brand communications, ensuring that materials consistently reflect the standards, positioning, and visual identity of The Biltmore. This position will also manage relationships with external agencies, creative partners, vendors, and other marketing resources.

The successful candidate will combine strong strategic thinking with creative vision, exceptional communication skills, business acumen, and the ability to lead multiple projects in a fast-paced luxury hospitality environment.

Responsibilities

- Develop design concepts and preparing rough layouts of the concepts based on the needs of the requisitioning department.
- Develop artwork for all corporate Point of Sale material (ie. flyers, brochures, signs, posters, menus, digital graphics), take a detailed brief from the requisitioning department, copy-write sourcing for suitable images, propose the most suitable layout as per the brand guidelines and ensure the artwork files are print-ready where necessary.
- Update the artwork for brand-related collateral as and when required.
- Assist in developing artwork for any new brand collateral
- Work closely with the Director of Marketing to ensure all consumer-facing collateral meets the brand guidelines at a corporate and property level across both brands.
- Monitor marketing and branding collateral to ensure the correct use of logos, colors and brand images.
- Complete purchase orders prior to ordering materials, liaise with vendors and track the cost and delivery of marketing materials.
- Work closely with appointed agencies to oversee production, ensuring deadlines and design specifications are met.
- Keep abreast of emerging technologies in new media, particularly design programs.
- Ad-hoc responsibilities as directed by the Director of Marketing

Requirements

Experience and Education Required

- Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, Advertising, Graphic Design, or a related field required.
- Master's degree or advanced professional education in Marketing, Business, Hospitality, or a related field preferred.
- Experience

Minimum of two years’ experience as a Graphic Artist or a similarly creative role.

- Minimum of 5–7 years of progressive marketing experience, preferably within luxury hospitality, hotels, resorts, travel, lifestyle, or a related industry.
- Minimum of 2–3 years of experience in a marketing leadership or management position.
- Demonstrated experience developing and executing integrated marketing strategies and campaigns.
- Experience managing marketing budgets and external agencies/vendors.
- Experience leading creative development across print and digital channels.
- Experience with social media, digital marketing, email marketing, website management, and marketing analytics.
- Experience managing multiple brands, properties, or business units is strongly preferred.
- Experience in a luxury hotel or high-end hospitality environment is preferred.

Skills Required

- Must be able to:
- Speak, read, write and understand the English language. Spanish and Portuguese is a plus
- Compute accurate mathematical calculations.
- Provide legible communication and directions.
- Perform job functions with attention to detail, speed and accuracy.
- Prioritize and organize.
- Think clearly, remaining calm and resolving problems using sound judgment.
- Follow directions thoroughly.
- Understand guest’s service needs.
- Work cohesively with co-workers as part of a team.
- Work with minimal supervision.
- Maintain confidentiality of guest information and pertinent resort data.
- Use a computer keyboard and possess basic typing skills.
- Possess moderate to advanced computer skills.
- Work in a dynamic and constantly changing environment.
- Adept to multitasking.
- Have creative flair and a strong visual sense with the confidence to present and explain their creative concepts/ideas.
- Strong computer skills, in particular a sound knowledge of Desktop Publishing Tools and design software programs like Photoshop, Quark Xpress, Illustrator, Acrobat etc.
- Creatively think with an ability to contribute new ideas and concepts.

Physical Demands

- Must be able to:
- Move, lift, carry, push, pull, and place objects weighing less than or equal to 20 pounds without assistance
- Stand, sit, or walk for an extended period of time or for an entire work shift
- Reach overhead and below the knees, including bending, twisting, pulling, and stooping
- Use, carry, and operate all necessary office equipment using finger dexterity.
- Communicate with employees, managers, subordinates and guests through verbal communication, hearing ability, and visual acuity.
- Visually look at a computer for extended periods of time.
- Adapt to moderate temperatures in the hotel as thermostat is controlled by hotel environmental systems. Most work tasks are performed indoors.

Success Criteria

- Team Player
- Demonstrates co-operation within the team and with other departments
- Listens carefully and works well with others
- Has a positive influence on others in the team and clearly enjoys working with people
- Guest Focused
- Anticipates guests’ needs and is sensitive to people from all cultures
- Has a natural, warm smile and a friendly and passionate approach
- Demonstrates confident, helpful and genuine behavior with internal and external guests
- Delivers their Best
- Has energy and sense of urgency for his/her work
- Resourceful, makes things happen and looks for ways to work more efficiently
- Always looks their best and acts appropriately (e.g. approaching guests, body language)
- Composed
- Able to stay calm under pressure
- Demonstrates maturity and ability to cope with the unexpected
- Never lets personal feelings interfere with delivering the highest standards
- Trustworthy and responsible
- Excellent records of attendance and punctuality
- Is reliable and demonstrates the ability to work without supervision
- Demonstrates a high level of personal integrity, honesty and trust
- Time Management
- Uses his/her time effectively and efficiently; values time, concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities
- Makes decisions in a timely manner
- Listening
- Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees

Licenses or Certifications

- N/A

Standard Specifications

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. This job description reflects the job content at the time of writing and will be subject to periodic change in light of changing operational and environmental requirements. Such changes will be discussed with the job holder and the job description amended accordingly. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by the line manager or Head of Department/Division.

The employee will actively follow The Biltmore Hotel policies including Equal Opportunities policies and will maintain an awareness and observation of Fire and Health & Safety Regulations.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Grooming

All employees must maintain a neat, clean and well-groomed appearance per Biltmore Hotel standards.