Digital Lead Generation Manager - Google and Facebook Ads - Fresno

Digital Lead Generation Manager (Google and Facebook Ads)
Full-time | On-site in Fresno/Clovis | $60,000 base + monthly performance bonus up to $1,000 (up to $72,000/yr)
We don't need another agency. We need someone who owns the leads.
Infinite Roofing is a Central Valley roofing company and a 5-Star Certified Roof Maxx dealer. Our sales team can close. What we need is a steady, predictable flow of homeowners calling and filling out forms. We're hiring one person, in the building every day, to take full ownership of our Google and Facebook lead generation.
This is NOT:
• A social media manager job. Posting pretty pictures isn't the work.
• A remote job. You'll sit next to the people working your leads.
• A strategy-deck job. You build the campaigns, run them, and answer for the numbers.

What you'll own:
• Google Ads (Search, Local Services Ads, Performance Max): build, run, and optimize the account
• Facebook/Instagram lead ads: audiences, creative testing, lead forms, retargeting
• Tracking you can trust, from click to call, booked appointment, and sale (GA4, Tag Manager, offline conversions, call tracking)
• A weekly scoreboard: spend, cost per lead, cost per booked appointment, and what you're changing next
• Landing pages and follow-up automations that turn clicks into appointments
• SEO and Google Business Profile, so we win the free leads too
• Using AI tools to write ad copy, make creative, and build reports faster than an agency can

You must have:
• 5+ years running paid Google and Facebook lead-gen campaigns yourself, with results you can show us
• At least 2 years of lead-gen experience in home services or the trades (roofing, solar, HVAC, remodeling, plumbing)
• Comfort being judged on cost per lead and booked appointments, not likes and impressions
• A working knowledge of SEO and practical AI marketing tools

Nice to have: CRM experience (GoHighLevel or similar), call tracking, and ads that follow Special Ad Category rules for home services.
Pay: $60,000 base plus a monthly performance bonus of up to $1,000, paid on booked appointments and hitting cost-per-lead targets. That's up to $72,000 a year.
To apply: send a screenshot or short write-up of the best lead-gen campaign you've run, with the spend, the cost per lead, and what you changed to get it there. If you can't show numbers, this isn't your job. If you can, we want to meet you this week.