Director Of Workers Compensation and Business Development

Essential Job Responsibilities:

- Participates in the development of a strategic marketing plan targeted to Employers Commercial and Workers Compensation. Identifies referral growth strategy, sets referral growth goals, calculates referral forecasts, and creates applicable plans toward increased market penetration.

- Develops specific and measurable marketing objectives; designs, develops, and executes marketing projects based upon agreed objectives.

- Develops a plan with diverse promotional components to increase company visibility; delivers a clear and effective message about the services offered, their benefits, and differentiation in relation to competitors.

- Leads initiatives to help referral sources build and maintain favorable provider relationships.

- Establishes and maintains communication with referring providers, employers, workers comp and commercial insurance carriers. Acts as a liaison and provides marketing materials to enhance brand awareness.

- Identifies potential business opportunities by contacting potential employer partners; works with internal teams to develop proposals to meet client needs, concerns, and objectives.

- Attends industry functions, such as association events and conferences.

- Informs management of business trends and opportunities to develop new services, products, and distribution channels.

- Performs other duties as assigned.

Education and Experience:

- 3 years experience business development and/or workers compensation.

- Bachelors degree in marketing, business administration, or healthcare administration (or equivalent). CSIWCP or similar certification in Occupational Health or Workers Compensation preferred.

Other Requirements:

- Ability to analyze data and formulate creative solutions.

- Exceptional verbal and written skills; ability to express ideas in a clear and organized manner.

- Ability to work independently within interpretive guidelines, and perform effectively in a fast-paced and constantly changing environment.

- Proven success with B2B and B2C marketing.

- Experience developing and implementing successful brand communication strategies.

- Knowledge of traditional and digital marketing tools, including research methods using data analytics software.

- Must have and maintain a valid Mississippi driver's license and vehicle insurance.

- Must have the ability to work extended hours, as needed.

- Must have the ability to meet the physical requirements necessary to successfully perform required job duties.

- Routinely lifts/carries 20 lbs.; occasionally lifts/carries up to 40 lbs.

- Routinely stands and/or walks more than 4 hours per day.

- Routinely sits for more than 4 hours per day.

(Position is Full Time)