About this role
What you will do at VeSync:
Key Responsibilities:
- Lead, mentor, and develop the Graphic Design and Visual Design teams, fostering a culture of ownership, accountability, collaboration, and continuous improvement.
- Shift the team from completing tasks to owning outcomes, empowering designers to make sound creative and executional decisions without waiting for every detail to be specified.
- Translate Creative Services OKRs into team goals, individual KPIs, and professional development plans.
- Conduct performance evaluations, coaching conversations, and career development planning, including defined career paths and stretch assignments beyond current roles.
- Lead hiring, onboarding, and training, and recognize wins to build a business-driven, development-focused team culture.
- Build team fluency in AI-powered design tools through training and upskilling.
Launch Delivery & Creative Quality
- Ensure design deliverables for priority new product launches are delivered on time, on brief, and brand-consistent across DTC, Amazon, retail, packaging, and digital channels.
- Partner with the Creative Director and Art Directors to translate creative direction into production-ready design across every format.
- Run design reviews with specific, actionable feedback that raises quality and reduces revision cycles before final approval.
- Support visual identity and consistency audits across channels, and drive remediation of design gaps.
- Step in with hands-on design support during peak periods and high-priority launches.
Design Operations & Scale
- Manage design capacity, resource allocation, and scheduling across projects in partnership with Project Management, rebalancing quickly when launch timing or scope changes.
- Integrate generative AI image and design tools into team workflows, building templates, guardrails, and best practices that increase speed and volume while protecting brand integrity.
- Build and manage a network of freelancers, agencies, and external design partners to flex capacity for ad-hoc and high-volume requests.
- Maintain an organized, reusable design asset library in Adobe to accelerate production and global asset sharing.
Commercialization & Business Strategy
- Partner with the Creative Director to review in-market creative performance, and lead the design team’s rapid iteration on assets that fall below channel benchmarks.
- Support Retail and Product needs (listing assets, PDPs, trade show and booth design, app and recipe content) with lean resourcing.
- Operate effectively amid shifting priorities and incomplete direction, making sound calls quickly and communicating trade-offs, risks, and capacity so stakeholders can prioritize.
- Track team performance and design metrics, and develop KPIs connecting output to outcomes such as on-time delivery, revision rate, turnaround time, and share of workload supporting new product launches.
What you bring to the role:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.
- 8+ years of professional graphic design experience, with at least 4 years managing designers or creative teams.
- Strong portfolio of team-led work across branding, packaging, e-commerce, and digital, with examples of the business results the work supported.
- Proven track record of leading a team to measurable outcomes (on-time delivery, quality, and in-market performance) while managing multiple concurrent launches.
- Hands-on experience with, or strong working knowledge of, generative AI design tools and how to apply them in a production environment.
- Ability to use performance data and KPIs to guide creative decisions and team priorities.
- Strong proficiency in Adobe Creative Suite and Figma, and project management platforms such as Monday.com and Microsoft 365.
- Experience managing freelancers, agencies, and external creative partners.
- Exceptional communication, organizational, and leadership skills, with the ability to give clear, actionable feedback.
- Strong business acumen and comfort operating in ambiguous, fast-changing environments: scrappy, resourceful, and solution-oriented, with fast, reliable follow-through and a highly collaborative style.
Preferred:
- Experience supporting consumer brands, retail, e-commerce, Amazon, or CPG organizations.
- Experience building or running pod-based or business-unit-aligned creative teams.
- Familiarity with DAM platforms such as AEM, and with prepress and print production processes.
- Direct experience with generative AI creative platforms (e.g., Adobe Firefly, Midjourney, Runway) and a track record of scaling AI-powered workflows with measurable impact.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $100K
Perks and Benefits:
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen