About this role
About the Team:
The Global Agency & Accounts (GA&A) Team partners with the world’s largest advertisers and agencies, providing strategic solutions to help brands grow through TikTok’s suite of products.
We are looking for a data-driven, operationally-minded Global Account Manager (GAM) to join our GA&A team. This role serves as the "Activator" of global initiatives—the bridge between high-level strategy and regional execution with tracking, governance, performance management.
You will evolve the foundation by moving beyond descriptive data pulls into diagnostic and predictive analysis. You aren't just reporting what happened; you are explaining why it happened and recommending what the client should do next. This is a role for a "Quant and Qual" thinker who possesses a COO mindset: someone who loves building the infrastructure that allows global accounts to scale.
Responsibilities:
Data Diagnostics & Strategic Storytelling
- Own end-to-end data analysis for global accounts. Move beyond basic reporting to provide diagnostic insights and prescriptive actions that drive client upside.
- Design and maintain sophisticated revenue dashboards and trackers to provide a real-time global view of account health.
- Support global presentations by providing strategic context. While you assist in major "Top-to-Tops," you will fully own client presentations for selective projects, including delivery and follow-up.
Global Infrastructure & Execution
- Build and maintain the global infrastructure (Trackers, Account ID mapping, SVA/FVA allocation) that allows the team to operate with excellence.
- Act as the internal "connective tissue," aligning Product, Content, and Revenue teams to implement the global Go-To-Market (GTM) strategy.
- Work with cross-functional (XFN) teams to set up internal and external support systems for Joint Business Plan (JBP) delivery and tracking.
Product & Measurement Expertise
- Serve as the team’s TikTok product expert. Develop an established POV through regular discovery and self-education.
- Structure campaign testing frameworks for accurate media measurement and tracking, helping clients navigate complex full-funnel solutions.
- Partner with regional teams to cascade product knowledge and best practices, ensuring global consistency.
Commercial Support
- Manage weekly and monthly revenue updates. Proactively pull insights to probe leadership on growth opportunities or potential risks.
- Identify internal opportunities to scale revenue by suggesting relevant alpha/beta product tests to regional teams.