About this role
The Role
Electrified Thermal is seeking a highly motivated and experienced Head of Marketing to own the company's voice end to end: product marketing that converts Europe's industrial-heat pain into qualified pipeline, corporate marketing that builds executive voices in front of named investors and customers, and management of external agencies to countable monthly deliverables. We seek a candidate with a track record of building a marketing strategy in a technical, industrial category and then personally executing against it. The successful candidate will be equally comfortable setting the message house, calendar, and measurement framework as writing the byline, briefing the reporter, and editing the agency's draft the same afternoon.
The ideal candidate will be comfortable operating as our first marketing hire in a start-up/high-growth environment and bring a flexible, positive attitude as they do what it takes to make Electrified Thermal the defining voice in industrial electrification.
- Reports to: Vice President, Business Development
- Location: Boston-area hybrid preferred (Charlestown HQ)
- Travel: up to 15%, primarily Europe
What you will do
- Own the plan. Execute and evolve our marketing plan: message house, channel cadence, 18-month calendar keyed to EU industrial-decarbonization funding deadlines and the category's flagship conference stages.
- Run product marketing. Vertical content for target industry segments – chemicals, cement and minerals, steel, mining; lead-generation tools - from launch through nurture to sales handoff; case studies, webinars, sales enablement, partner co-marketing kits.
- Run corporate marketing. Executive thought leadership program for our executive team; podcast and speaking-slot booking; a steady awards program; analyst and press relationships across climate-tech, national/global business and EU trade media.
- Manage agencies. Hold our public relations agency and specialist vendors to clear monthly deliverables; run an AI-assisted content pipeline (drafting, monitoring, localization, repurposing); and enforce a 48-hour co-publication standard so partner news is amplified while it is still news.
- Own measurement. Publish the monthly executive dashboard: placements, category share of voice, LinkedIn growth/engagement, lead generation tool MQLs, podcasts, awards, EU coverage.
- Support capital formation. Partner with the VP of Finance so investor-facing narrative stays current for investor and project-finance conversations.
What you will bring
Required
- 8+ years of B2B marketing experience in industrial, energy, or climate technology
- A track record of placing stories in tier-1 news outlets and trade press
- Experience running executive thought-leadership programs
- Experience managing agencies against contracted deliverables, including re-scoping or ending a relationship that was not performing
- Demand-gen fluency (HubSpot or equivalent, funnel math)
- Fast, high-quality writing and editing
- Experience defining marketing metrics and reporting against them, holding themselves accountable to results they publish
- Comfort working with deeply technical content
- Hands-on AI content workflow experience
- Experience marketing into Europe, including European industrial or energy buyers and EU trade media
- Candidates must be currently authorized to work in the United States on a permanent basis; ETS is unable to sponsor employment visas for this role.
Strongly Preferred
- Category-creation experience at a hardware/climate scale-up between Series A and C
- Event program ownership at major industry conferences
- Video production management
What we offer
- Competitive compensation package, including equity options
- Medical, dental, and vision insurance
- 401(k) with 4% matching
- 12 weeks of fully paid parental leave, with an additional two weeks for birthing parents
- 20 flexible vacation days annually
- A minimum of 10 days of paid company holidays
- Access to commuter benefits
- Access to a Health Savings Plan with company contributions