Head of Marketing France

QlikSuresnes, Île-de-FranceOn-siteFull-timeSenior, 5–8 yearsListed 4 days ago

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About this role

What makes us Qlik?   A Gartner® Magic Quadrant™ Leader for 16 years in a row , Qlik helps teams get more out of AI with trusted data products, a powerful analytics engine, and AI agents. This helps teams reduce risk and operating costs, while scaling AI responsibly.   Used by 75% of the Fortune 500, Qlik works with the systems organizations already use, maintaining flexibility without lock-in.   The Head of Marketing France Role   As Head of Marketing France, this is your opportunity to take ownership of Qlik's French field and partner marketing strategy and play a highly visible role at the intersection of marketing, sales, customers and revenue growth. Leading a small team, you will be accountable for plan execution and the achievement of regional objectives, owning the French field marketing plan from strategy through execution, using Account-Based Experience (ABX) as a core framework to engage strategic enterprise accounts, create pipeline, accelerate opportunities and expand Qlik's footprint.   You'll act as a strategic marketing partner to French Sales leadership, bringing together market insight, account intelligence, creativity and data to determine where marketing can have the greatest commercial impact.   Working closely with Sales, Account Executives, BDRs, Customer Success, Alliances and Marketing, you'll translate business and territory priorities into integrated programs that create meaningful customer engagement and measurable revenue outcomes.   If you're an experienced B2B field marketer ready for greater strategic ownership, executive visibility and direct commercial impact, this is that opportunity.   What makes this role interesting?   This is not a traditional field marketing role focused simply on events and campaign execution. You'll have the opportunity to shape how Qlik engages some of France's most important enterprise organizations and influence the full journey from account engagement through to pipeline and expansion in one of Qlik's priority markets. You will have:   ·      Real influence over strategy. You'll help refine regional go-to-market alongside Sales and leadership, with a genuine say in direction and resource allocation, not just execution. ·      Ownership and autonomy. You'll lead a small established team and set how marketing operates in the region, with the latitude to shape it. ·      Impact that's measured. Marketing's contribution to pipeline and revenue is tracked and recognized at leadership level.     Here’s how you’ll be making an impact:   Your work will sit directly alongside the French revenue organization, helping Sales focus marketing effort where it can make the greatest difference. You will:   ·      Create a French marketing plan that connects marketing activity directly to business, pipeline and account priorities. ·      Lead the team, contractors and agencies across events, executive programs, and integrated field, prioritizing the investments that scale and deliver measurable return. ·      Balance global campaign activation with locally relevant French opportunities and market dynamics. ·      Create executive-level engagement programs that build relationships within strategic accounts. ·      Identify high-value accounts and opportunities where targeted ABX can influence engagement, progression or expansion. ·      Bring together Sales, BDR, Customer Success, Alliances and Marketing around coordinated account experiences. ·      Help Grow the partner pipeline. Co-create programs with Technology Alliances and Global System Integrators, and steer reseller and channel investment through MDF planning, co-marketing, and clear ROI ownership. ·      Use customer, market, intent and account intelligence to develop proactive recommendations for Sales leadership. ·      Measure impact through pipeline creation, opportunity progression, account engagement, acquisition and expansion. ·      Use data and performance insights to continuously refine programs, channels and investment. ·      Communicate results, insights and recommendations clearly to senior Sales and Marketing stakeholders. ·      Experiment with AI, automation and emerging technologies to improve personalization, productivity and marketing effectiveness.   Your leadership will help determine where Qlik invests its marketing resources, how effectively it engages strategic accounts, and how strongly marketing contributes to French revenue growth.     We’re looking for a teammate with:   ·      12+ years of B2B marketing experience, with strong Field Marketing and ABX exposure. ·      Proven experience supporting Enterprise Sales organizations and complex B2B buying cycles. ·      Experience working with partner and alliance ecosystems. ·      5+ years experience leading people, direct reports, contractors, and/or agency partners, with the flexibility to adapt team structure to market needs. ·      Proficiency with marketing technologies (Salesforce, Marketo, ON24, LinkedIn, Microsoft Office) to boost campaign efficiency, execution, and personalization. Intent data expertise is a plus (6sense). ·      An AI-driven and digitally fluent mindset, with an appetite for using AI-powered tools, automation and emerging technologies to improve marketing effectiveness. ·      Strong executive presence and stakeholder management skills, with the ability to influence senior Sales and Marketing leaders. ·      A proactive, collaborative and accountable approach, balancing strategic thinking with hands-on execution. ·      Comfort operating in environments where priorities evolve and decisions need to be made without complete information. ·      Curiosity and an experimental mindset, with the ability to turn new ideas and technologies into practical business impact. ·      French native speaker with fluent English; a third language is a genuine asset. ·      Bachelor's degree in Marketing, Business, or equivalent experience. ·      Ability to travel up to 25%.     The location for this role is:   Suresnes, France Hybrid: #LI-Hybrid   Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!   More about Qlik and who we are:   Find out more about ‘Life at Qlik’ on social: Instagram (https://www.instagram.com/lifeatqlik/), LinkedIn (https://www.linkedin.com/company/qlik/life/lifeatqlik/), YouTube, (https://www.youtube.com/@LifeAtQlik) and X/Twitter (https://twitter.com/qlik) , and to see all other opportunities to join us and our values, check out our Careers Page (https://www.qlik.com/us/company/careers).   What else do we offer?   ·      Genuine career progression pathways and mentoring programs. ·      Culture of innovation, technology, collaboration, and openness. ·      Flexible, diverse, and international work environment.   Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs (https://www.qlik.com/us/company/corporate-responsibility)   If you need assistance applying for a role due to a disability, please submit your request via email to [email protected] (mailto:[email protected]) . Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice (https://res.cloudinary.com/talend/image/upload/v1711824872/qlik/docs/Legal/Policies/qlik-recruitment-privacy-notice_z5gswn.pdf) . Qlik may only respond to emails related to accommodation requests.   Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.