Sr. Marketing Manager, Digital Products & Professional Learning

POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for and ISTE+ASCD’s digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

- Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.

- Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.

- Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.

- Partner with Sales leaders to develop training programs and customer-facing sales materials.

- Conduct market analysis for professional learning products and services.

- Create upsell and cross-sell opportunities in coordination with relevant stakeholders.

- Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.

- Optimize product positioning for different market segments based on web analytics and customer feedback.

- Draft key messaging to strategically position and promote the Professional Development Product portfolio.

- Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Salary: $90,000-$95,000

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA) ;   you will be  REQUIRED to come into the Arlington, VA office one day per week.

Qualifications

Knowledge

- A four-year college degree in marketing or a related field is preferred.

- Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.

- Required background in the education field and strong preference for experience in the K–12 EdTech market.

Skills and Abilities

- Strong communication and collaboration skills.

- Strong presentation skills.

- Excellent project management skills, capable of managing multiple projects simultaneously.

- Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.

- Ability to analyze campaign data and use it to inform strategy.

Experience

- 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.

WORK ENVIRONMENT

- Normal demands associated with a deadline-driven office environment.

- The noise level is generally quiet to moderate.

- Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

- Ability to remain at a desk for extended periods of time.

- Ability to communicate and exchange information with others.

- Ability to move about to coordinate work in areas of varying heights.

- Ability to perceive and inspect records in a document management system.

- Ability to operate general office equipment.

- Ability to travel to off-site meetings.

- Ability to lift, carry, move, or position objects weighing up to 10   pounds.