About this role
- Alignment with business and make marketing plan in accordance with business objective and challenge. Marketing initiatives should help business to grow.
- Lead execution and tracking of trade marketing initiatives across the MP region, including shop branding (Façade signage, Shop Painting, HAS etc) and Mass Visibility (Wall Painting, Wall Wraps, OOH etc).
- Ensure effective Planning & budget utilization as per quarterly plan and tracking the same monthly.
- Driving all HO initiatives at region as per BTL guidelines and ensure SOPs adherence across all Events, Launches & Activations – Brand & Festivals.
- Manage timely vendor bill submission and ensure all PRs, proofs, and bills are processed through Saksham.
- Follow SOPs, brand guidelines, and PJP to drive strong market execution and submit monthly reports.
- Build leadership skills by owning and executing one key regional project end-to-end.
- Manage zonal inventory of visibility assets for effective deployment.
- Track competition activities and generate actionable reports.
Coordinate third-party audits for BTL execution.