About this role
Summary
The role is responsible for driving digital transformation across the sales and pre-sales value chain of the EV Commercial Vehicle business, by identifying process improvement opportunities, implementing technology solutions (CRM, mobile applications, portals, and Gen AI-enabled tools), and enabling data-driven decision-making. The role acts as the bridge between business functions (Sales, Marketing, Customer Experience) and technology teams, and is accountable for the end-to-end digitisation of the pre-sales and sales journey — from lead generation through to conversion — while accelerating operational excellence, enhancing customer experience, and supporting organisational growth through digital innovation.
Key Responsibilities
Digital Transformation Strategy
- Develop and execute digital transformation roadmaps for the sales and pre-sales function, aligned with business objectives.
- Identify opportunities to improve operational efficiency through automation, digitisation, and emerging technologies such as Gen AI.
- Collaborate with business leaders to define transformation priorities and success metrics.
- Drive adoption of digital-first practices across the sales, marketing and service functions.
Sales & Pre-Sales Digitization
- Own the EV Commercial Vehicle pre-sales digitisation process end-to-end, including CRM (Salesforce) and mobile application rollout.
- Digitise the marketing lead-generation process leveraging Generative AI for portfolio analysis and targeting.
- Create and own the product roadmap for all digital products (portals and websites) supporting sales and pre-sales.
- Analyse and streamline existing sales processes, identifying areas for improvement and automation.
Business Process Excellence
- Analyse existing business processes and identify improvement opportunities.
- Lead process re-engineering initiatives to improve productivity, quality, and customer experience.
- Implement best practices for workflow optimisation and standardisation.
- Track and measure process performance through KPIs and dashboards.
Technology & Solution Implementation
- Lead the evaluation, selection, and deployment of digital platforms and business applications, including CRM, sales automation platforms and analytics tools.
- Manage implementation of low-code/no-code solutions, workflow automation, and enterprise systems.
- Coordinate with internal IT teams, external vendors, and business stakeholders.
- Ensure solutions meet business, security, and compliance requirements, including data privacy (DPDPA).
Data Analytics & Reporting
- Champion data-driven decision-making across the organisation.
- Design and implement management dashboards and reporting frameworks.
- Leverage analytics to identify trends, opportunities, and business insights.
- Improve data quality, governance, and accessibility.
Stakeholder Management
- Act as a key liaison between business functions (Sales, Marketing, CX) and technology teams.
- Facilitate workshops, requirement-gathering sessions, and solution reviews; prepare BRDs and user stories with acceptance criteria.
- Build strong relationships with leadership teams to drive transformation adoption.
- Manage change management and user adoption activities, including impact and risk analysis.
Project & Program Management
- Lead cross-functional digital projects from conceptualisation to deployment.
- Define project scope, timelines, budgets, and resource requirements.
- Monitor project risks and ensure timely delivery of outcomes, including UAT sign-off.
- Report progress, benefits realisation, and ROI to senior management.
Innovation & Emerging Technologies
- Evaluate emerging technologies such as AI, Generative AI, RPA, IoT, and advanced analytics.
- Identify use cases that create measurable business value in the sales and pre-sales journey.
- Conduct pilots and proof-of-concepts for innovative solutions.
- Foster a culture of continuous improvement and innovation.
Job Profile
- Work closely with key stakeholders across Sales, Marketing, Service and operations to understand business needs and objectives, translating them into actionable product requirements, BRDs, user stories with clear acceptance criteria.
- Evaluate, select, and implement digital tools and technologies that enhance the sales and pre-sales process, including CRM systems (Salesforce Sales Cloud / Service Cloud), sales automation platforms, mobile applications, and analytics / Gen AI tools.
- Create and own the product roadmap for all digital products (mobile applications, portals and websites) supporting EV pre-sales and sales digitisation, in line with business requirements.
- Analyse and streamline existing sales and service processes, identifying areas for improvement, automation, and Gen AI-led digitisation (e.g. marketing lead-generation and portfolio analysis).
- Collaborate with the design team to create the best user experience for product features and co-design UI mock-ups and wireframes; work closely with engineering through the full product development lifecycle from concept to commercial launch.
- Lead the end-to-end product development lifecycle, from ideation to implementation, ensuring timely and successful delivery of digital products, including User Acceptance Testing (UAT) sign-off.
- Lead change management processes and execute impact analysis to identify, analyse, and prepare risk-mitigation tactics that improve product strategy and drive user adoption.
- Ensure digital products and processes are designed and implemented in alignment with data privacy and regulatory requirements (e.g. DPDPA).
Key Skills
Digital Transformation Strategy
Business Process Re-engineering (BPR)
Project & Program Management
Business Analysis & Requirements Management (BRDs, User Stories)
Data Analytics and Dashboarding
Process Automation and Workflow Design
Change Management & GTM
Stakeholder Engagement (Sales, Marketing, IT, Engineering)
Problem Solving and Decision Making
Team Collaboration & Vendor Management
CRM Systems (Salesforce Sales Cloud & Service Cloud)
ERP (SAP)
Dealer Management System (DMS)
Mobile Application Product Management
Driving Product Roadmaps, UX/UI Wireframing & Mock-ups
Agile and Waterfall Project Management Methodologies
AI and Generative AI Applications (Pre-Sales / Marketing)
Data Privacy & Compliance (DPDPA)
Key Performance Indicators
Digital adoption rate
Process / sales-cycle efficiency improvement (%)
Automation benefits realised
Project delivery timelines
Cost optimisation achieved
ROI from digital initiatives
Data quality & reporting accuracy
Sales digitization / lead-to-conversion uplift
UAT sign-off & product launch adherence
Experience
6 to 10 years of overall experience, with demonstrated exposure to digital transformation / sales-process digitization, ideally within automotive, EV, or allied manufacturing businesses.
Qualifications
- Bachelor's degree in Engineering or a related field (e.g. Mechanical, Computer Science, Auto Manufacturing).
- MBA / PGDM (IT or Systems) or equivalent qualification preferred.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and with senior stakeholders.