About this role
About the team
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
About the role
This role will be the POC for channel traffic and conversion, drive GMV growth, design innovative resource mechanisms, and work closely with cross-functional teams to optimize merchandise assortments and pricing strategies. We are looking for a data-driven and collaborative Channel Operations Specialist to drive the GMV of our channels.
Roles & Responsibilities:
- Performance & Data Ownership: Act as the primary POC for overall channel traffic and conversion rates. Take full ownership of the channel's GMV performance, closely monitor data trends, proactively identify data anomalies, and execute immediate action plans to resolve issues and optimize metrics.
- Mechanism Design & Implementation: Design, plan, and implement innovative channel resource mechanisms, including gimmick gameplay and interactive features, to drive user engagement, retention, and conversion. Manage the end-to-end execution of these mechanisms.
- Resource Optimization & Nomination Management: Facilitate seamless collaboration with various XFN teams and streamline the product nomination process. Increase the utilization rate and overall efficiency of key channel resources.
- Merchandising Strategy Alignment: Partner with cluster teams to ensure the channel continuously acquires highly competitive assortments and pricing, maximizing value for users and driving overall sales efficiency.