About this role
The Stavros Niarchos Foundation (SNF) Agora Institute is seeking a Communications Manager to develop and manage all external and internal communications and communications-related activities for the Institute. In coordination with the Institute Director and Managing Director, this position will develop and implement all institute communications, including but not limited to event promotion, branding, marketing, PR and media relations, and content creation for website, media, social media, newsletters and other publications, and other efforts. This position will coordinate closely on many of these activities with University Communications and the Krieger School of Arts and Sciences (KSAS) Communications teams. Given the very public nature of the institute and its importance to both KSAS and the University as a major strategic priority, this position requires a professional with significant expertise across all of the marketing and communications functions as described.
The Communications Manager is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Communications & Marketing Manager will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.
Specific Duties & Responsibilities
- Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
- Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
- Provide consultation and advice to program leadership on a variety of communications and marketing needs.
- Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
- May have media responsibility for media contact based on overall needs of the area and the internal resources available.
- Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
- Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
- Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
- Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
- Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
- Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
- Lead communications outreach and logistics for special events.
- Identify strategic communications opportunities with internal and external partners.
- Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
- Adhere to the university and school branding guidelines for all projects.
- Other duties as assigned.
In addition to the duties described above
- The Communications Manager will serve as a key liaison to both external and university audiences, leading efforts to market and promote the institute’s events and programs.
- Design and execute integrated digital engagement strategies across social media, web, and email to build and expand audience reach and constituent engagement.
- Liaise with counterparts around the university on aligning communications strategies.
Minimum Qualifications
- Bachelor's Degree in a related field.
- Five years of related experience.
- Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Technical Skills & Expected Level of Proficiency
- Branding - Advanced
- Communications Planning - Advanced
- Content Management - Advanced
- Editing - Advanced
- Media Monitoring and Analysis - Advanced
- Media Relations - Advanced
- Project Management - Intermediate
- Workflow Management - Intermediate
- Writing - Advanced
The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Communications Manager (The Stavros Niarchos Foundation Agora Institute)
Role/Level/Range: ATP/04/PE
Starting Salary Range: $75,135 - $131,510 Annually (Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday - Friday / 8:30am - 5:00pm
FLSA Status: Exempt
Location: Hybrid/Homewood Campus
Department name: SNF Agora Institute
Personnel area: School of Arts & Sciences