About this role
**Affiliate GTM Lead**
_$130k – $160k • meaningful equity_
**About Novig**
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
**About the Role**
Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners.
We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth.
This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't.
This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better.
**Who you are and what you will do**
- Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback
- Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations
- Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners
- Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals
- Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live
- Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes
- Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps
- Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity
**Why work here, in the words of the people who do**
_“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”_
_“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”_
_“I'm having the most fun I've had in my entire career.”_
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
**Not for everyone**
- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
**Compensation & benefits**
- $130k – $160k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm
**Homebase**
Union Square, NYC