Direct Sales Agent Coordinator (DSA Coordinator)

Job Summary

The DSA Coordinator is
responsible for driving customer acquisition and promoting the Bank's retail
banking products and services through the Direct Sales Agent (DSA) channel. The
role involves monitoring agent performance, ensuring compliance with regulatory
and internal requirements, providing ongoing coaching and support, and
collaborating with stakeholders to achieve sales targets, enhance productivity,
and deliver an excellent customer experience.

· Drive
the sale of retail banking products and services, including accounts, deposits,
loans, and digital banking solutions through the DSA channel.

· Monitor
and evaluate DSA performance, ensuring achievement of assigned sales,
acquisition, and funding targets.

· Ensure
compliance with KYC, AML/CFT, regulatory requirements, and the Bank'as policies
during customer onboarding and sales activities.

· Conduct
regular field visits, coaching, and engagement sessions to improve DSA
productivity, retention, and customer service delivery.

· Prepare
and analyze performance reports, resolve operational issues, and collaborate
with relevant stakeholders to enhance DSA effectiveness and business outcomes.

Requirements

- Bachelor's Degree in Banking & Finance, Business Administration, Marketing, Economics, or a related field.
- Minimum of 5 years' experience in retail banking, sales, business development, or customer acquisition.
- Good knowledge of banking products, services, and customer onboarding processes.
- Understanding of KYC, AML/CFT, and other regulatory compliance requirements.
- Strong sales, communication, negotiation, and relationship management skills.
- Proficiency in Microsoft Office applications and the ability to analyze data and prepare reports.