About this role
The e-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a new and improved e-Commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team to build an e-Commerce ecosystem that is innovative, secure and intuitive for our users and brands.
The Intellectual Property Rights (IPR) Governance Manager is a role responsible for shaping and leading TikTok Shop's reactive IPR governance strategy across EMEA. The role will develop and improve policies, enforcement frameworks, escalation mechanisms, and rights-holder engagement programmes to address infringement risks while supporting sustainable business growth. The ideal candidate will have a deep understanding of brand owners' enforcement strategies, strong expertise in platform governance and IPR risk, exceptional stakeholder-management skills, and a proven ability to lead high-impact cross-functional initiatives in a fast-paced environment.
Responsibilities:
- Define and lead the development and iteration of end-to-end marketplace IPR policies, ensuring full alignment with legal requirements and business objectives. Serve as the subject-matter expert on IPR governance risks and emerging trends, supporting the business- and consumer-protection efforts of GNE regional teams.
- Partner with cross-functional teams to identify and resolve complex policy challenges, balancing business growth with proactive risk mitigation.
- Monitor marketplace trends, benchmarks, and regulatory developments to anticipate evolving policy needs and opportunities. Act as a bridge between IPR specialists and internal technical teams, building early risk-detection mechanisms powered by consumer feedback and brand-owner reports.
- Drive the end-to-end rollout of policies and ensure consistent adoption across internal teams and external stakeholders. Support regional teams in launching proactive programmes to minimise counterfeit, copycat, and other IPR risks across product listings and content scenarios.
- Establish frameworks to monitor policy adherence, surface risks, and drive corrective actions. Track media coverage and global events to anticipate brand-related risks, and leverage data to detect trends and resolve issues before they escalate. Define and monitor core governance metrics, including enforcement quality, response times, appeal accuracy, recurrence rates, and rights-holder satisfaction.
- Provide subject-matter leadership to cross-functional teams, fostering a culture of collaboration, accountability, and continuous improvement. Develop capabilities and tools that enable the broader team to investigate, manage, and resolve high-impact brand incidents and IPR escalations.