Events & Field Marketing Specialist

About TJM Labs

TJM Labs is building the digital workforce for pharmacy.

Pharmacies are being asked to do more with fewer resources. Prescription volumes are growing, margins are tightening, and talented pharmacy teams spend too much of their day on repetitive operational work.

We're changing that.

TJM Labs builds AI-powered automation designed specifically for pharmacy. Our technology works within the systems pharmacies already use to automate repetitive workflows and create more capacity for pharmacists and pharmacy technicians to focus on the work that actually requires them.

We're growing quickly, and much of that growth starts face to face. Pharmacy is a relationship-driven industry: owners and operators meet the partners they trust at trade shows, buying-group meetings and dinners. Making every one of those rooms count, from the booth to the follow-up, is one of the most important parts of how we grow.

That's where you come in.

How we work

We are an AI company, and we work like one. Everyone on the team is AI-native: you use AI tools every day to research, write, analyze and automate, and you are always looking for ways to get more done with less manual work. We also move fast. Priorities shift, deadlines stack up, and the people who thrive here are extremely proactive: they see what's coming and act before anyone asks. In return, you will have a lot of autonomy to decide how the work gets done. When you apply, include a specific example of how you have used AI to make your work faster or better.

The role

TJM Labs shows up at about 40 conferences, trade shows and events a year, from national shows like NCPA, PCCA ThinkNext and ECRM to regional buying-group meetings and dinners. You will own all of it end to end, and turn each event into meetings and pipeline. You will also run the programs around them: webinars, email, gifting and customer programs.

This role is based at our office in Newark, Delaware, where our booth, event materials and swag are stored. You will be in the office regularly to manage inventory and ship materials to shows, and you will travel to events across the U.S. (up to 25%).

What you'll own

Events and conferences (~40 a year)

- Build and manage the annual events calendar and budget; recommend which shows to attend, sponsor or drop based on results.
- Run all logistics: registration, booth and sponsorship packages, shipping, swag, travel and hotel, lead capture and staffing schedules.
- Plan pre-event outreach with sales and SDRs to book meetings before the show, and post-event follow-up within 48 hours.
- Coordinate speaking slots and CE sessions with our executives, including deadlines, templates and materials.
- Report on every event: meetings booked, pipeline created, cost per meeting and ROI.

TJM Labs-hosted events

- Our customer conference: coordinate TJM Labs’ annual conference end to end, from venue, budget and registration to attendee experience and post-event follow-up, working with the Marketing Lead on agenda and speakers.
- Lunch & Learns: run an ongoing Lunch & Learn series for pharmacies and partners, from scheduling and catering to content, invitations and follow-up.
- Executive dinners: plan intimate dinners for pharmacy owners and executives around conferences and in key markets: target guest lists, invitations, venues and hosting logistics, working with sales on who to invite.
- Support advisory board and customer council meetings.

Programs

- Gifting and direct mail: run gifting and direct mail sends to target accounts, event invitees and customers, working with sales on who receives what (e.g. Sendoso or similar).
- Webinars: own the monthly webinar series, from topic and speakers to promotion, run-of-show, recording and follow-up.
- Email marketing: own event and webinar promotion email, and support the customer newsletter, nurture sequences and product announcements. Manage our email platform and its sync with our CRM, keep lists clean and deliverability high, and report on opens, clicks and meetings sourced.
- Campaign tracking (CRM): keep event, webinar and campaign records clean in our CRM, including invite lists, attendees and follow-up, with clear attribution to meetings and pipeline.
- Customer programs: support the customer reference program and advisory council.

What success looks like

- First 30 days: knows the event calendar, budget and deadlines cold; every upcoming show has a timeline, checklist and staffing plan; booth and swag inventory organized with a shipping process for every show; clear success metrics defined for every event (meetings booked, pipeline created, cost per meeting) and set up for tracking in our CRM.
- First 90 days: cost per meeting and pipeline per event tracked and reported for every show; a standard event playbook (pre, during, post) in place; webinar series and email calendar running on schedule with results reported.
- First 12 months: our annual customer conference delivered on budget; event spend reallocated toward the shows that produce pipeline; cost per meeting improving quarter over quarter.

Requirements

What you bring

- AI-native: you use AI daily to draft emails and invites, build and enrich target lists, plan logistics, analyze campaign results and automate follow-up.
- 2+ years in B2B event and field marketing, ideally in healthcare, pharmacy or SaaS.
- Hands-on experience running trade show booths and hosted events, ideally for a company with a busy event calendar.
- Hands-on experience with webinar tools (Zoom, ON24 or similar).
- Experience with email marketing platforms and CRM data management (HubSpot, Salesforce or similar).
- Experience managing vendors and event budgets.
- Extremely proactive: you anticipate what's needed before anyone asks, spot problems early and fix them without waiting for direction.
- Very organized: you manage many deadlines at once and nothing falls through the cracks.
- Comfortable working with sales and executives, and holding them to event commitments.
- Willing and able to travel up to 25% to events anywhere in the U.S.
- Based in or able to commute to Newark, Delaware, with regular in-office time to manage, pack and ship event materials (able to lift up to 40 lbs).

Nice to have

- Experience marketing to pharmacies or at healthcare industry trade shows
- Experience with gifting platforms (Sendoso or similar)

Benefits

- Paid time off
- 401K with company match
- Health Plan
- The opportunity to work at the intersection of healthcare, pharmacy, and AI
- Meaningful ownership and opportunity to grow as TJM Labs continues to scale