About this role
About The Role
We're seeking freelance Ad Operations Specialists to own tracking infrastructure and technical execution for clients across paid search, social, display, and OTT. This is a hands-on technical seat: pixel configuration, server-side tracking, event passback, and the martech governance that keeps data clean as it flows between ad platforms, ESPs/CDPs, and internal systems. You're comfortable acting as the translator between marketing, analytics, and engineering — someone who can turn a marketing strategy into technical requirements and scalable infrastructure.
Our client base spans early-stage startups to Fortune 500 teams, so we're looking for marketers with deep expertise on either end of that spectrum — some who thrive in the speed and ambiguity of a scrappy startup, others who are seasoned in the process and governance of a larger organization. Contract projects typically range from 15 to 40 hours per week, depending on client needs and project scope.
Responsibilities
- Own ad ops execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup.
- Establish and maintain UTM tracking guidelines and campaign tagging standards.
- Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms.
- Champion data governance, documentation, and deliverability best practices across the martech stack, including compliance with CAN-SPAM and safeguarding domain/IP health.
- Manage data inflows and outflows within an enterprise ESP or CDP, maintaining data hygiene.
- Build and orchestrate customer journeys within Braze or a comparable ESP, including dynamic content logic (Liquid, Connected Content, or equivalent).
- Manage Google Tag Manager containers, including tag, trigger, and variable maintenance.
- Query and model data in SQL to support targeting, audiences, and reporting.
- Act as the technical translator between marketing, analytics, and engineering stakeholders.
Requirements
- 4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation.
- 4+ years governing enterprise ESPs or CDPs (Braze strongly preferred), including data inflows/outflows and data hygiene.
- Fluent in SQL, comfortable querying, transforming, and modeling complex datasets.
- Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration, or the equivalent in a comparable ESP.
- Working knowledge of deliverability best practices and compliance frameworks (CAN-SPAM, domain/IP reputation).
- Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization.
- Deep experience at either a startup or a larger, more established organization — comfortable moving fast with limited process, or operating within a mature governance structure.
- Fintech, lending, or other regulated-industry experience a plus.
Tools & Platforms
- Google Tag Manager, Google Analytics (GA4), and Google Ads.
- Meta, TikTok, Reddit, display, and OTT/CTV ad platforms.
- Braze or a comparable enterprise ESP/CDP (Segment, Iterable, etc.).
- SQL and a data warehouse (BigQuery, Redshift, Snowflake, or similar).
- Attribution or tracking tools such as AppsFlyer, Adjust, or comparable.
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts!