Marketing Manager

Techstra is seeking a Marketing Manager to support the execution of marketing initiatives that strengthen brand awareness, generate leads, support business development, and enhance client and prospective client engagement across digital marketing, content marketing, event marketing, traditional media, and business development channels.

The Marketing Manager will be a hands-on contributor responsible for planning, coordinating, and executing marketing campaigns while collaborating with leadership, consulting teams, business development, recruiting, and external partners. This role requires strong project management, content development, communication, and analytical skills, along with the ability to manage multiple priorities in a fast-paced environment.

The ideal candidate is knowledgeable in B2B marketing and enjoys bringing ideas to life through campaigns, content, events, and digital marketing initiatives. They should be comfortable working across a variety of marketing disciplines while using data and performance insights to continuously improve results.

Key Responsibilities

Marketing Campaigns & Demand Generation

- Execute integrated multi-channel marketing campaigns to support brand awareness, lead generation, and business growth.

- Coordinate campaign planning, execution, tracking, and optimization to improve engagement and marketing performance.

- Assist in developing and implementing go-to-market messaging for Techstra's consulting, technology, data, automation, AI, digital transformation, and talent services.

- Support account-based marketing, targeted outreach efforts, and business development initiatives aligned with priority markets and target accounts.

Content & Brand Management

- Develop and maintain marketing content, including blogs, social media posts, email campaigns, case studies, client success stories, service overviews, thought leadership content, and website updates.

- Ensure brand consistency across marketing materials, presentations, digital channels, and communications.

- Maintain content calendars and coordinate content development with internal subject matter experts and leadership.

- Support leadership visibility initiatives through social media content, website updates, executive profiles, event attendance and sponsorship, and thought leadership campaigns.

Digital Marketing & Website Management

- Manage and update website content to improve messaging, user experience, SEO performance, and lead generation opportunities.

- Support email marketing, digital advertising, social media, and marketing automation activities.

- Monitor website, email, and social media performance and recommend improvements based on analytics and engagement data.

- Assist with website enhancements, content updates, landing pages, and conversion optimization initiatives.

Events, Public Relations & External Engagement

- Coordinate Techstra's participation in industry conferences, sponsorships, webinars, networking events, and client engagement activities.

- Assist with award submissions, media opportunities, university partnerships, and other public relations initiatives.

- Promote events through digital campaigns, email marketing, social media, and supporting collateral.

Business Development Support

- Partner with business development and consulting teams to create presentations, case studies, sales collateral, solution overviews, and other client-facing materials.

- Support marketing efforts aligned with target industries, service offerings, and strategic growth initiatives.

- Conduct market and competitive research to identify trends, opportunities, and insights that support marketing and business development activities.

Analytics & Marketing Operations

- Track and report campaign performance using CRM, website analytics, email metrics, and marketing automation tools.

- Measure marketing effectiveness and identify opportunities for optimization and improvement.

- Assist with budget tracking, vendor coordination, and marketing program administration.

- Maintain marketing data, reporting dashboards, and performance metrics.

Cross-Functional Collaboration

- Collaborate with leadership, consulting teams, business development, recruiting, and operations to support company priorities.

- Support employer branding initiatives through social media, recruiting campaigns, events, and content creation.

- Coordinate with external agencies, designers, vendors, and contractors to ensure projects are completed on time and within budget.

Qualifications & Skills

- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.

- 4+ years of progressive marketing experience, preferably in B2B technology, consulting, professional services, staffing, or related industries.

- Experience executing digital marketing, social media, email marketing, content marketing, public relations, and event programs.

- Strong writing, editing, and proofreading skills with excellent attention to grammar, style, and accuracy.

- Experience supporting lead generation, brand awareness, and business development initiatives.

- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

- Analytical mindset with experience using marketing performance data to drive decision-making and improve results.

- Excellent communication and collaboration skills with the ability to work effectively across teams and stakeholders.

Preferred Experience

- Experience in consulting, professional services, technology services, digital transformation, staffing, or talent solutions.

- Familiarity with CRM platforms, marketing automation tools, email marketing platforms, and web analytics solutions.

- Experience creating content aligned with thought leadership, executive visibility, service-line promotion, and lead generation initiatives.

- Understanding of SEO best practices, website content management, and digital marketing strategies.

- Experience supporting multi-channel marketing campaigns and coordinating events, webinars, sponsorships, and client engagement activities.

- Ability to translate complex business and technology concepts into clear, compelling marketing content.

What You’ll Gain

- Direct exposure to Techstra leadership, business strategy, consulting priorities, and growth initiatives.

- The opportunity to shape Techstra’s brand positioning, market presence, digital footprint, and demand generation strategy.

- A high-impact role with meaningful responsibility across marketing strategy, campaign execution, business development support, and digital presence.

- A collaborative, entrepreneurial environment where strategic thinking, creativity, execution, and measurable outcomes are valued.

What We Offer

- Paid time off and holidays
- Health, dental, and vision benefits
- 401(k) and/or retirement benefits
- Opportunities for professional growth and advancement
- Hands-on experience across multiple areas of accounting
- Supportive team environment

About Techstra Solutions
Techstra Solutions is a certified woman-owned (WBENC) management consulting firm specializing in strategy, technology, and implementation services for large organizations undergoing digital and talent transformation. Our experienced team partners with clients to co-create innovative solutions in applications, data, AI, and automation that accelerate measurable, sustainable change. From advisory consulting through technical execution, we are dedicated to driving world-class business solutions that fit your strategic requirements and deliver results. For more information: www.techstrasolutions.com

Equal Employment Opportunity Statement

Techstra Solutions is an equal opportunity employer. The Company makes its decisions on merit, and its policy of equal opportunity prohibits discrimination in all phases of the employment process, including, but not limited to, recruitment, hiring, promotion, selection, transfer, demotion, layoff, termination, compensation, benefits, and other terms and conditions of employment. The policy of equal opportunity applies without regard to race, color, creed, religion, gender, sexual orientation, gender identification, pregnancy, marital status, national origin, ancestry, age, disability that can reasonably be accommodated without undue hardship, military status, veteran status, genetic predisposition or carrier status, alienage or citizenship, domestic partnership status, arrest or conviction record, status as a victim of domestic violence, or any other protected categories under federal, state, or local law. The Company also prohibits discrimination or harassment based upon the perception that a person has, or is associated with a person who has, any of these characteristics.