Director of Product, Workflows

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies.

We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!

Director of Product, Workflows

CreatorIQ is the software enterprise brands and agencies run their creator marketing programs on. A large customer works with thousands of creators a year across dozens of programs and several markets, and every one of those partnerships has to be sourced, vetted, agreed, briefed, tracked and paid for. You'll own that operational core and lead the product teams that cover it today, accountable for making the whole thing feel like one operation instead of a series of handoffs.

The mandate is to rebuild that operation around AI. Tooling in this category, ours included, was designed for a world where a person did each step by hand, and it still assumes that. It scales by adding people. A community manager keeping a 2,000-creator program on track lives in spreadsheets. An agency casting 300 creators against a brief in a week gets there by throwing bodies at it. Your job is to change what the software is responsible for, so programs scale without the headcount and the people running them spend their time on decisions that need judgment.
 
In this role, you’ll get to:

- Own the workflow end to end. Discovery, Lists, Community, Campaigns and Messaging are one continuous job for our customers, and today they feel like separate products. Making them one, and making most of it happen without a human clicking through it, is the mandate.
- Lead and grow a team of product managers. You'll set the bar for how they work, coach them on discovery and judgment, and give them enough room to own their surfaces without you in the middle of every decision.
- Decide what gets rebuilt agentically, what gets simplified, and what gets deleted. Plenty of our existing workflow exists because someone needed a manual solution in 2020. Some of it should be automated, some should be replaced by a better model of the problem, and some should just go away.
- Get the trust model right. Provenance, confidence, human-in-the-loop review, honest failure, and clean rollback are what decide whether an enterprise customer lets an agent touch a live campaign.
- Partner with engineering and design leadership on architecture and delivery. Schema, core service, bulk operations, permissions, the data model that both the UI and the agents read from. You need to be credible in those conversations, not just present for them.

Who you are and what you’ll need for this position:

- You've spent 8+ years in product, including 2+ leading product managers. Titles matter less than the work, but we need someone who has managed PMs before and knows the difference between coaching and taking over.
- You've owned a broad, workflow-heavy B2B SaaS surface where the product is the customer's daily job.
- You have a builder's mindset and haven't stopped being hands-on. You prototype. You use AI tools to build the thing rather than write a doc about the thing, and you expect the same from your team.
- You've rebuilt a manual workflow around AI and know the difference between removing the work and putting a chat box in front of the same twelve clicks. You're fluent in the mechanics too: retrieval, tool use, evaluation, human-in-the-loop review, and where an agent shouldn't be allowed to act alone.
- You have real product taste and you use it on AI output. You can look at an agent's plan, a generated brief, or a search result and say why it's good or why it's plausible-sounding filler. You ask the same question of a big customer's request or an inherited roadmap item: does this actually solve the problem?
- You're technical enough to hold your own on data model and API design. Schemas, CRUDL, bulk operations, permissions, third-party integrations. You can tell when a small-sounding request is touching something structural.
- You can prioritize across teams with genuinely competing claims and explain the tradeoff so the people who lost the argument still understand it.
- You write well. Most of how we work is async and in docs, and a Director who can only communicate in meetings will not scale here.
- You take initiative and own outcomes. You don't wait to be told the priority, and you'd rather bring a proposal than a list of questions. You're curious, self-driven, low-ego, and allergic to "that's not my job."
- Comfortable working with distributed teams across time zones. Most work is async and flexible, but occasionally we'll ask for a later call.

Nice to have

- Experience with influencer marketing, creator workflows, or martech.
- Experience building search, discovery, or recommendation products, including semantic or multimodal search.
- Experience shipping CRM, relationship management, or lifecycle products.
- Experience shipping AI features into enterprise accounts where governance, auditability and permissions were part of the deal.
- Experience hiring product managers and building a team from a partial bench.
 
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.
 
What you will get from us:

- People: Work with talented, collaborative, and friendly people who love what they do.
- Guidance: Utilize our learning platform to fully get the training and tools you'll need to become successful here from your first day with us.
- Work/life harmony: 25 days of vacation, floating and company holidays, wellness benefits, and paid parental leave.
- Whole Health Package: Comprehensive healthcare coverage, including medical, dental, vision, mental health support, life insurance, income protection, and other wellness benefits.
- Planning for the future: A Royal London Pension Plan to help you plan ahead.
- Equity: Stock options as part of our equity-sharing program.
- Work from home stipend: To assist you in setting up a home office that works for you.

Who we are:

CreatorIQ is the operating system for creator-led growth, helping global brands and agencies transform creator marketing into an intelligence-driven growth engine. Powered by the Creator Graph™, which processes more than 250 million social posts daily across more than 15 million creators worldwide, CreatorIQ unifies fragmented platform data into a centralized intelligence layer and system of record for creator relationships, performance, governance, and commerce. More than 1,300 organizations—including Dentsu, Delta Air Lines, Google, Beiersdorf, Nestlé, and Wella—rely on CreatorIQ as the infrastructure to run and scale their creator programs globally. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram .

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, Benefits and Beyond:

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks .

AI Transparency Notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice .

Compensation

£110K – £143K • Offers Equity