Product Marketing Manager

Hydranautics is a part of the Nitto Group of companies and one of the global leaders in the field of integrated membrane solutions. We offer complete membrane solutions like reverse osmosis, nanofiltration, ultrafiltration and microfiltration for water, waste water and process treatment and applications. Hydranautics membrane-based solutions are currently in use on seven continents throughout the world for diverse applications such as seawater desalination, industrial high-purity water, surface water treatment, waste water treatment and specialty process applications.

POSITION OVERVIEW:

Under strategic level guidance, manage and implement domestic and
international marketing strategies for product line growth for the
organization. Understand market segmentation to target product lines and
position organization with market-share. Develop market plans including
market assessment, competitor evaluation, product requirement
specifications, pricing, placement and promotion. Manage product life-cycle
from product development to obsolescence. Participate in trade shows
including developing promotional materials and advertising.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

- Develops product revenue and item level demand forecasts by market
share (pharmaceuticals, dairy, water treatment, etc.), geography
(US, Canada, Europe, Middle East, etc.), media (catalog, web,
poster, etc.), and audience segments to support sales and inventory
functions with Profit & Loss as well as strategic
accountability.

- Acts as organizations’ representative and advocate
cross-functionally, liaising with internal/external partners to
secure accurate product attributes; for example, product features,
pricing, inventory position, including developing business cases
for new products.

- Drives product-line decisions including product changes, resources
priorities, obsolescence, etc.

- Analyzes and understands market segmentation, applications,
customer needs, competition, market trends and dynamics to support
strategies targeting new opportunities and overcome threats.

- Develops, interprets and manages product line reporting and
analysis, including establishing Demand Curves, key product metrics
and other benchmarks.

- Creates messages and content for marketing materials including
advertisement, product literature, case studies, tradeshows, web
site, press releases, newsletters, etc. Facilitates trade show
events, seminars, sales meetings and related administrative
activities.

- Partners with global marketing team, external vendors such as
graphic artists and publication vendors to develop written graphic
material, advertisements and multi-media packages in accordance to
Nitto’s brand image standards.

- Other duties as assigned.

QUALIFICATIONS, SKILLS, EXPERIENCE:

- Bachelor’s degree in Marketing, Communication, or Sciences or
related field; and 7 years’ experience in the water or membrane
industry with knowledge of water treatment technologies, membrane
separations or process separation; OR,

- Bachelor’s degree in Engineering or Sciences; and, Master’s in
Business Administration (MBA) with 5 years’ experience product
marketing; or, equivalent combination of education and experience.

- Understand the technical water-industry market strategy.

- Working knowledge of business marketing principles in strategic
planning, resource allocation, leadership techniques and
facilitating of people and resources.

- Strong ability to communicate sales and technical concepts clearly,
concisely and in simple terms to diverse internal groups of
employees and customers.

- Ability to write clear processes, manuals and reports for
management review and present technical information in
understandable terms.

- Intermediate to advanced Microsoft Office Suite software
applications.

- Working knowledge of CRM sales tool such as Salesforce.com.

- Travel for extended periods and work with a flexible schedule.

Salary $110,000-$135,000

Hydranautics offers a competitive compensation and benefits package. We believe diversity is key to our competitive advantage and value the diversity among our employees. We are proud to be an EEO employer.