Digital Communications Officer

Inspired Education is the leading global group of premium schools, with a portfolio of 126 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

ROLE SUMMARY:

ACG School Jakarta , part of the globally recognised Inspired Education Group , is a leading international school in South Jakarta serving a diverse community representing more than 36 nationalities. The school delivers world-class education through the Cambridge and International Baccalaureate (IB) curricula, fostering academic excellence, global citizenship, and lifelong learning.

We are seeking a creative, experienced, and highly motivated Digital Communications Officer to join our Enrolments, Admissions, and Marketing team. In this role, you will lead the development and execution of engaging digital communications and marketing initiatives that strengthen the school's brand presence, support student enrolment growth, and enhance engagement with prospective and current families, students, staff, and the wider community.

You will be responsible for creating compelling content across digital platforms, including social media, website, email communications, photography, videography, and digital marketing campaigns. Working closely with the Enrolments Manager, school leadership, academic staff, and regional marketing teams, you will ensure all communications reflect the school's values, achievements, and unique educational offering while maintaining alignment with Inspired Education Group's brand standards.

Beyond digital marketing, you will play a key role in showcasing the life of the school, capturing and promoting student achievements, events, and community initiatives, and supporting activities that strengthen relationships with families and prospective parents. Through innovative storytelling, data-driven marketing strategies, and effective stakeholder engagement, you will help position ACG School Jakarta as one of Indonesia's leading international schools.

The successful candidate will be a collaborative, detail-oriented, and results-driven communications professional who is passionate about education, digital media, and creating meaningful connections within a vibrant, inclusive, and future-focused learning environment.

KEY RESPONSIBILITIES:

- Develop and implement digital marketing and communication strategies that support student enrolment growth, retention, and brand awareness objectives for ACG School Jakarta.

- Create, manage, and publish engaging content across digital platforms, including the school website, social media channels, email campaigns, newsletters, photography, and video content.

- Maintain and continuously improve the school's website, ensuring content remains accurate, engaging, up-to-date, and aligned with marketing priorities, school events, and admissions campaigns.

- Manage the school's social media presence, including content planning, community engagement, campaign execution, performance monitoring, and reporting on key metrics.

- Capture and promote school life by producing high-quality stories, articles, photographs, and videos that showcase student achievements, academic excellence, extracurricular activities, and community events.

- Collaborate closely with school leadership, teachers, admissions staff, students, and the regional marketing team to identify and develop compelling content opportunities that strengthen the school's reputation and visibility.

- Plan, coordinate, and support marketing initiatives, open days, enrolment events, school celebrations, and community engagement activities through effective digital and offline communications.

- Monitor, analyse, and report on digital marketing performance, including website traffic, social media engagement, email campaign results, and lead generation outcomes, using data to inform future strategies and improvements.

- Ensure all communications, marketing materials, and digital content are aligned with Inspired Education Group brand guidelines and maintain a consistent, professional brand image across all platforms.

- Coordinate and administer the school's Extra-Curricular Activities (ECA) programme, including scheduling, communication with parents and staff, programme promotion, enrolment processes, and ongoing operational support.

THE IDEAL CANDIDATE WILL HAVE:

- A Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.

- A minimum of 3 years' experience in digital marketing, communications, content creation, or a similar role.

- Excellent written and verbal English communication skills, with strong copywriting and storytelling abilities.

- Proven experience managing websites, social media platforms, email marketing campaigns, and digital advertising.

- Strong content creation skills, including photography, videography, graphic design, and multimedia production.

- Proficiency in digital marketing tools and platforms, including content management systems (CMS), Canva, Adobe Creative Suite, Google Analytics, and social media management tools.

- Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines effectively.

- Analytical and data-driven mindset, with the ability to interpret campaign performance and identify opportunities for improvement.

- Excellent interpersonal and stakeholder management skills, with the ability to collaborate effectively with staff, students, parents, and external partners.

- A proactive, creative, and professional approach, with a genuine passion for education and a commitment to promoting a positive and engaging school community.

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

Visit our careers site for more information; https://jobs.inspirededu.com