About this role
WHAT YOU WILL DO
- Develop and execute sales strategies for key accounts across Modern Trade, HORECA and Institutional channels to drive revenue, volume, profitability and market share.
- Build and maintain strong relationships with key customers and negotiate Terms of Trade (TOT), product visibility, merchandising, promotions and in-store activations.
- Ensure optimum product availability, appropriate SKU assortment and stock levels across key accounts while minimizing stock-outs and maximizing sales opportunities.
- Monitor account performance, market share, promotional effectiveness and new product launches, and implement timely corrective actions to achieve business objectives.
- Ensure timely sales documentation, SAP/SFA reporting, purchase orders and collection of receivables from key accounts in line with agreed terms.
- Lead and develop the merchandising/sales team while coordinating closely with Supply Chain, Trade Marketing, Marketing, Finance and other internal stakeholders.
OUR PERFECT CANDIDATE
- Diploma/HND in Sales; a Bachelor’s or Master’s Degree in Business Administration would be an added advantage.
- Minimum 5 years of progressive experience in an FMCG environment, preferably with exposure to Key Accounts, Modern Trade, Sales and Marketing.
- Strong selling, negotiation and customer relationship management skills with the ability to manage key commercial accounts effectively.
- Sound knowledge of category management, planogramming, shopper insights and sales performance analysis, with good IT and analytical skills.
- Strong leadership, people management, communication and interpersonal skills, with the ability to collaborate effectively across functions.