About this role
UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.
WHAT YOU WILL DO
AI-First Video & Motion Production
- Use AI generation and editing tools as the primary means of producing gameplay hooks, ad variants, and motion graphic overlays, not as a finishing touch on manually-built assets.
- Turn app user flows and creative briefs into video ads where AI handles the bulk of asset creation (VFX, voice, captions, style/color, upscaling,...), with your manual work concentrated on direction, timing, and sync.
- Combine AI-generated assets with footage, typography, and sound into a coherent, high-impact final cut.
AI Workflow Ownership & Self-Improvement
- Proactively test, evaluate, and adopt new AI tools and models (video generation, voice generation, motion generation, auto-rotoscoping, auto-captioning, AI upscaling) on your own initiative, this role expects self-directed exploration, not waiting for a tool to be assigned.
- Build and document reusable AI workflows and prompt templates so the team can reproduce your results and scale output.
- Continuously refine your prompting and pipeline steps to cut turnaround time while keeping every game's visual identity consistent.
High-Volume, Consistent-Quality Output
- Produce a high volume of video variants per cycle to feed fast A/B testing, using AI to multiply creative directions from a single core concept.
- Hold a consistent quality bar across AI-assisted output, catching and fixing AI artifacts, drift, or off-brand results before anything ships.
- Judge when an AI-generated asset is ship-ready versus needs manual correction; speed never excuses inconsistent quality.
Collaboration & Reporting
- Work with Creative Strategists and UA teams to translate performance signals (Hook Rate, CTR, IPM, CVR) into the next round of AI-generated iterations.
- Share tool findings and workflow improvements with the team; help raise the team's overall AI fluency.
QUALIFICATIONS
Technical skills requirements:
- Hands-on, current experience with AI video/motion generation tools (e.g., Seedance, Higgfields, ComfyUI, Runway, Pika, Kling, Luma, or similar) and AI editing copilots (auto-cut, auto-rotoscope, auto-caption, etc & develop internal AI system) this is a core requirement, not a nice-to-have.
- Strong prompt engineering for video, image, and motion generation, able to iterate prompts to hit a specific creative brief consistently, not just produce something visually interesting.
- Proficient in Premiere Pro, After Effects, or Davinci, Final Cut for assembly, sync, and polish, used to finish AI-generated material, not to build it from scratch.
- Working knowledge of AI voice/audio tools (e.g., ElevenLabs-type tools) and AI upscaling/style-transfer tools.
- Solid motion graphics fundamentals (timing, easing, typography, layout), needed to art-direct and QC AI output, not just to hand-animate.
- Able to build and maintain lightweight reusable workflows (prompt libraries, templates, simple automation) that speed up repeat production.
SOFT SKILLS
- Self-starter who explores new AI tools and models unprompted, and brings findings back to the team.
- Sharp quality judgment - can spot AI hallucinations, inconsistencies, and off-model artifacts, and knows how to fix or reject them before shipping.
- Comfortable operating under high-volume, fast-iteration cycles without letting quality slip.
- Curious and adaptable -treats their AI toolkit as something to upgrade continuously, since the tools change monthly.
- Strong ownership - carries an AI-generated draft through to a shippable, on-brand ad with minimal supervision.
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
- Free Game station: PS5, Nintendo Switch, Android & iOS devices
- Creative, supportive team with strong learning & AI upskilling opportunities.
How To Apply?
Click the button or contact us at [email protected]