[UPLIVE Company] Creative Manager

UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.

WHAT YOU WILL DO

Creative Strategy

- Own creative direction for assigned Games/Apps.

- Define creative plan, audience angles, concept pillars, and testing roadmap.

- Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

- Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.

- Analyze creative performance, diagnose root causes and propose action plans

- Leading research, planning cadences and translating insights into creative actions.

Production Planning

- Plan creative production across video, playable, banner, ASO, and other ad formats.

- Manage roadmap, capacity, priority, timeline, and quality standard.

- Ensure every creative has a clear hypothesis, audience intent, and performance logic.

Team Management

- Manage and coach Creative Strategists..

- Define role expectations, quality standards, and performance KPIs.

- Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.

- Raise ownership, learning speed, and creative quality consistency.

- Align creative strategy with UA goals, product context, and production capacity.

QUALIFICATIONS

Technical skills requirements:

- 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.

- Passion for mobile gaming / hypercasual / hybrid casual / music game.

- Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.

- Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.

- Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.

- Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.

- Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.

- Comfortable using AI tools to improve speed, quality, and learning.

DEVICE QUALIFICATION

- PC or Macbook provided by the company.

WHAT WE OFFER

- Competitive salary, 100% salary during probation

- Performance bonus with 30% of company profit shared with no cap

- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

- Minimum 12 days paid annual leave + 10 days paid sick leave.

- 12 days working from home per year

- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

- Free daily lunch with 10+ menu options.

- Free daily F&B: Snacks, juice, beverage, tea-time

- Monthly/Bi-monthly team activity allowance

- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

- Sponsored sports activities: badminton, soccer, ...

- Sponsored overseas conferences and industry events for all levels.

- Modern equipments/AI tool provided.

How To Apply?
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