Creative Social Media Specialist

Creative Social Media Specialist

CXM Thailand
Scope of Work

The Creative Social Media Specialist is responsible for transforming information from Global and internal teams into localized, ready-to-publish Thai social media content. The role also coordinates closely with Graphic Design, Video, and Production teams to ensure that all content is accurate, brand-aligned, and successfully delivered across CXM Thailand’s social media channels.

Key Responsibilities

1. Social Media Management

- Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.

- Develop weekly and monthly content calendars for CXM Thailand’s social media channels.

- Prepare captions, artwork, videos, links, and all relevant information prior to publishing.

- Schedule and publish content according to the approved content plan.

- Review published content for accuracy and make necessary updates or corrections when required.

2. Creative Content

- Develop content topics and creative ideas for CXM.

- Write captions, headlines, hooks, calls-to-action (CTAs), and copy for artwork.

- Develop concepts, storylines, and references for video content.

- Monitor social media trends and adapt relevant trends for the brand while maintaining CXM’s professional brand image.

3. Content Categories

Content may include, but is not limited to:

- Market Updates / Market News

- Trading Education / Beginner Content

- Promotions & Campaigns

- CXM Products & Services

- Partner / IB Content

- Seminars / Webinars / Events

- Lifestyle / Engagement Content

- Short-form Video Content

4. English–Thai Translation & Localization

- Translate documents and marketing materials from English into Thai.

- Translate promotions, campaigns, announcements, emails, customer notices, and social media content.

- Localize content from Global / Regional CXM teams to ensure relevance and suitability for Thai audiences.

- Adapt headlines, captions, CTAs, and key messages into natural, clear, and engaging Thai.

- Verify numbers, dates, terms, conditions, and other important details against the original source material.

5. Graphic & Video Coordination

- Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen / Videographers.

- Source references and define the appropriate mood and tone for creative materials.

- Review artwork and video content before publication.

- Coordinate revisions with relevant teams until the content is ready for use.

- Perform basic graphic design or basic video editing when necessary.

6. Content Production Support

- Prepare scripts, talking points, shot lists, and content briefs.

- Coordinate with Coaches, Speakers, Sales teams, Partners, and Production teams.

- Support the production of Weekly Market Updates, Educational Clips, Promotional Videos, Partner Interviews, and Office Content.

7. Live & Webinar Support

- Prepare artwork, captions, and promotional content for Facebook Live sessions and Zoom Webinars.

- Prepare topics and relevant information for speakers.

- Coordinate preparations prior to Live sessions and Webinars.

- Develop pre-event and post-event content.

- Repurpose Live / Webinar content into short-form video clips and other social media content.

8. Promotion & Campaign Communication

- Simplify promotional information into clear and easy-to-understand communication for Thai customers.

- Prepare communication briefs for campaigns.

- Verify campaign periods, eligibility requirements, rewards, CTAs, and Terms & Conditions.

- Coordinate with the Marketing Lead, Sales team, and other relevant teams prior to publication.

9. Social Media Monitoring & Reporting

- Monitor Reach, Engagement, Video Views, and overall content performance.

- Prepare weekly and monthly content performance reports.

- Analyze which content formats and topics should be continued, optimized, or improved.

- Prepare a Weekly Social Performance Summary for the Marketing team.

10. Competitor & Trend Research

- Monitor competitors within the Forex / CFD / Trading industry.

- Analyze competitors’ content, promotions, campaigns, and creative approaches.

- Identify relevant trends and propose new content ideas for CXM Thailand.

- Prepare a Competitor / Trend Update at least once per week.

11. Brand & Content Accuracy

- Ensure that all content complies with CXM Brand Guidelines.

- Verify market information, promotional details, figures, and other key information before publication.

- Include appropriate Risk Warnings / Disclaimers where required.

- Avoid statements or claims that imply guaranteed profits or guaranteed returns.

- Do not publish promotions that have not yet been officially confirmed or approved.

- Maintain a clear distinction between educational content and investment advice.

Requirements

3-4 Years of relevant experience

Should be Thai Native