Marketing Lead

Marketing lead

Payflip is growing up. We're moving from one or two products to a full multi-product platform, built around one story: Payflip as the salary partner for employers and their people.

To get there, we need marketing to be a main source of growth again. That's why we're hiring a Marketing Lead. You'll own where every marketing euro goes, what it brings back, and how marketing contributes to revenue.

⭐️ What this role is (and isn't)

This is a hands-on role. You'll lead by doing, not by delegating and reviewing. You'll work alongside our existing specialists, not above them as a pure people manager. You'll set the strategy and make the calls. You'll also be close enough to the work to know whether those calls are paying off.

⭐️ What you'll do

- Own channel strategy and budget across the full mix: paid, organic and content, referral and partners.. You'll decide where to cut and where to double down, based on data rather than habit.
- Own the funnel as a revenue outcome. That means pipeline created, conversion quality, and marketing's share of closed-won.
- Own the handoff from marketing to sales together with sales leadership. You'll set clear SLAs, close follow-up gaps, and stay accountable beyond the top of the funnel.
- Turn our salary partner story into a working content and demand-gen engine, together with existing specialists.
- (Re)build channels that generate pipeline, like referral, community, or organic.
- Once the approach is proven, propose the marketing team structure and hiring plan for our next stage.

⭐️ Who you are

- You have 8+ years in growth or demand-gen marketing. Ideally, you've owned full-funnel strategy at a B2B SaaS scale-up with €10M+ ARR.
- You've already made the mistakes once, on someone else's budget.
- You've worked across at least two of these areas: paid, organic and content, partner and referral. You're not a single-channel specialist.
- You've made a real budget reallocation or channel-mix decision, defended it, and can tell us how it turned out, good or bad.
- You've been accountable for CAC and payback, not just CPC, CTR, or CPL.
- You know RevOps fundamentals well enough to be a credible partner to sales and RevOps.
- You can turn a positioning story into a channel and content plan, without needing to invent the story
- Experience with challenger or category-creation positioning against incumbents is a strong plus. Experience in a related sector helps, but you don't need an exact sector match.

⭐️ You will receive from us

- a transparent salary based on your impact (check our salary grid here )
- stock options
- the best possible flexible compensation plan including meal vouchers
- the Alan healthcare package
- a mobility budget or company car
- the possibility to work remotely as much as you want (we even give you a budget for this!). Our office is located opposite Brussels Central Station, but we offer you coworking options in cities like Antwerp (Silversquare) or Ghent (Wintercircus).
- Workation? You get a generous remote working budget from us for coworking spaces in Belgium and abroad!
- An L&D budget so you can further develop yourself