About this role
Responsibilities:
Team Leadership & Sales Partnership
- Build, lead, and scale the sales readiness team, holding an exceptionally high quality bar for all field facing assets.
- Partner directly with sales leadership, sitting in on pipeline reviews to identify exactly where pitches stall.
- Deliver prescriptive readiness recommendations rather than a menu of options.
Onboarding, Certification & Knowledge
- Build the foundational sales onboarding program to drastically accelerate time to first closed deal.
- Certify and recertify reps to ensure readiness is rigorously measured, never assumed.
- Own the sales knowledge library, retiring stale assets and ensuring reps easily find exactly what they need.
Positioning, Scripting & Intelligence
- Translate product marketing positioning into immediate, actionable field training and StoryBrand aligned call scripts.
- Build and maintain call scripting and competitive trackers directly within Gong.
- Listen to live calls weekly and update the script when the market proves it wrong.
- Audit live pitches to identify execution gaps and build targeted tools that increase win rates.
- Own structured win and loss analysis, delivering unvarnished deal intelligence to sales and product leadership.
Demo Environment & Technical Readiness
- Own the technical demo environment, ensuring realistic data and perfect alignment with current product releases.
- Equip every seller to deliver a flawless foundational demo and know exactly when to bring in solution consulting.
- Partner tightly with product marketing and solution consulting to ensure the pitch, script, and demo tell one seamless story.
Requirements:
- 8 or more years in sales readiness, enablement, or training, including proven success building programs from scratch.
- Track record of leading and developing high performing teams.
- Deep knowledge of residential real estate, proptech, or closely adjacent verticals.
- Hands on experience building or managing a technical demo environment for a B2B SaaS platform.
- Proven expertise building scripts and trackers within conversation intelligence tools like Gong
- Experience running structured win and loss analysis that directly influenced business decisions.
- Documented ability to tie readiness initiatives directly to revenue metrics.
- Daily proficiency using AI tools to accelerate content creation and scale training.
- Exceptional and highly direct writing skills designed for quick field consumption.
- Bonus Qualifications
- Previous experience carrying a sales quota
- Prior employment at a real estate brokerage or franchise.