About this role
The Digital Acquisition Director is responsible for setting the vision, strategy, and execution of digital acquisition efforts across all channels. This role crafts the media mix and budget allocation to drive sustainable growth and profitability. The Director leads the development of a strategic roadmap that aligns with enterprise goals.
As a senior leader, the Director partners with executive stakeholders to shape strategic initiatives. They oversee cross-functional teams, manage external agencies, and ensure that acquisition efforts are data-driven and customer-centric.
- Bachelor’s degree in marketing, Business, or related field.
- High Proficiency in Excel, Power Point and marketing automation platforms.
- 7+ years of total experience.
- At least 3+ years of experience in acquisition strategies for paid media and digital channels (SEM, SEO, and/or Social) for either B2C or B2B.
- Relevant experience in UX/UI enhancements and project management.
- Tele sales basic understanding.
- Strong leadership and strategic planning skills
- Strong Stakeholder Management and leadership with cross-functional teams.
- Fluent in English.
- Familiar with P&L structure and Life Time Value metrics.