About this role
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems - from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can - changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
At YouTube, our top priority is to build the best place for kids and teens. Our goal is to ensure YouTube remains a place for exploration while empowering parents to guide the journey. Joining the YouTube Global Reputation Marketing team as the Youth GTM Marketing Manager, you will lead global go-to-market strategy and execution at the intersection of product marketing and reputation marketing for YouTube's youth and family experiences.
In this role, you will own the global marketing playbook for reaching and engaging parents, deploying high-impact levers including paid media, influencer campaigns, and our global parent website. You will also lead global programs such as our Teen Digital Wellbeing initiative. Across all our GTM activities, you will partner across Product, GAPP, Comms, and regional marketing teams to educate parents and KOFs on our age-appropriate product experiences. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google (https://www.google.com/about/careers/applications/benefits/).
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of product marketing experience bringing new features to market and influencing product roadmap.
- Experience leading cross-functional or cross-team projects, including stakeholder relationships with product and business leadership.
- Experience leading end-to-end integrated marketing campaigns across paid media, creator/influencer partnerships, and owned properties (website, email, etc.).
Preferred qualifications:
- Experience marketing youth, family, digital well-being, trust and safety, or consumer responsibility products.
- Experience developing global go-to-market playbooks and adapting marketing strategies for international markets with different regulatory and cultural nuances.
- Experience in developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
- Ability to translate complex data into actionable marketing strategies and creative insights.
- Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.
- Exceptional problem solving, communication, and presentation skills.
- Drive the global go-to-market (GTM) plan to educate and empower parents on YouTube’s youth safety products.
- Own end-to-end marketing across owned, earned and paid levers (paid media, creator/influencer partnerships, and the global parent website) to drive awareness, education, and adoption of supervised experiences.
- Define success and measurement criteria for GTM levers to evolve strategy.
- Lead global programs, including the Teen Digital Wellbeing initiative, from research and claims validation through creative narrative, curriculum design, and regional rollout.
- Partner with cross-functional stakeholders across Product, UX, GAPP, Comms, Legal, and regional marketing teams to align priorities, navigate ambiguity, and scale global campaigns.