Business Development/ Sales Manager – IT SaaS

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Company: APPWRK IT Solutions Pvt. Ltd.
Experience: 4+ Years Employment Type: Full-time Location: Mohali
Company Profile : APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US, Netherlands, and Australia . In India, we operate from Chandigarh and Delhi , offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.

We are looking for an experienced and results-driven Business Development Manager to join our SaaS sales team. The ideal candidate will have prior experience in B2B SaaS sales, product demonstrations, lead conversion, and consultative selling . You will be responsible for identifying and qualifying prospects, conducting compelling product demos, understanding customer requirements, managing the sales pipeline, and converting qualified leads into paying customers.
### Key Responsibilities

- Identify and generate new business opportunities through inbound and outbound sales activities.
- Qualify leads and understand prospects’ business needs, challenges, and buying requirements.
- Conduct engaging product demonstrations for prospective customers, both virtually and in person.
- Clearly communicate the product’s features, benefits, use cases, and ROI.
- Manage the complete sales cycle from lead qualification to product demo, negotiation, and closure .
- Follow up consistently with prospects and move opportunities through the sales funnel.
- Build and maintain strong relationships with prospects, customers, and key decision-makers.
- Prepare proposals, quotations, presentations, and commercial negotiations as required.
- Maintain accurate records of leads, opportunities, activities, and pipeline status in the CRM.
- Work closely with Product, Marketing, Customer Success, and other teams to ensure a smooth customer journey.
- Meet and consistently achieve monthly and quarterly sales targets .
- Track market trends, competitor offerings, and customer feedback to identify new sales opportunities.
- Contribute to improving sales processes, messaging, demo strategies, and conversion rates.

Required Skills & Experience

- 4+ years of experience in B2B SaaS sales or business development.
- Proven experience in converting leads into customers and achieving sales targets.
- Hands-on experience conducting software/SaaS product demos for prospective clients.
- Strong understanding of the B2B sales cycle and lead qualification process.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Ability to understand customer pain points and position SaaS solutions accordingly.
- Experience working with CRM tools such as Salesforce, HubSpot, Zoho, or similar.
- Strong follow-up and pipeline management skills.
- Self-motivated, target-oriented, and comfortable working in a fast-paced environment.
- Ability to engage with decision-makers and confidently handle objections.

Preferred Qualifications

- Experience selling B2B SaaS, IT solutions, enterprise software, or technology products .
- Experience handling international clients or enterprise accounts.
- Familiarity with consultative and solution-based selling.
- Experience managing the complete sales funnel from prospecting → qualification → demo → proposal → negotiation → closure .

Key Performance Indicators (KPIs)

- Qualified leads generated and managed
- Product demos conducted
- Demo-to-opportunity conversion
- Lead-to-customer conversion rate
- Monthly/quarterly revenue generated
- Sales pipeline value
- Average sales cycle
- Customer acquisition and retention

### What We’re Looking For
We are looking for someone who can sell through understanding rather than simply pitching — a professional who can confidently demonstrate a SaaS product, identify customer pain points, communicate business value, handle objections, and ultimately convert qualified prospects into customers.