Key Account Manager

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Role Purpose

The Discounter Key Account Manager is responsible for the full scope of the discounter channel, driving strategic growth, managing key account portfolios, and aligning local execution with both regional and international commercial strategies

In this role you main missions will be following:

Strategic Channel Management

- Strategy & Alignment: Define and execute the comprehensive discounter channel strategy (including assortment, pricing, and commercial tools) in tight collaboration with Marketing, Commercial Business Development (CBD), and Revenue Growth Management (RGM).

- Goal Setting: Establish clear channel goals, budget frameworks, and strategic account plans, ensuring full alignment with the Sales Manager.

- Market Intelligence: Monitor KPIs, track budget execution, and analyze market trends, competitor activity, and customer behavior to dynamically adjust tactics and optimize sales.

Account & Commercial Management

- Relationship Building: Manage a dedicated portfolio of key accounts (Pepco, Dealz +1-2 more national accounts), fostering long-term partnerships and identifying opportunities for upselling and cross-selling.

- Commercial Negotiations: Lead negotiations for trade agreements, pricing, and promotional activities to ensure mutually beneficial terms that align with corporate objectives.

- Cross-Functional Collaboration: Partner closely with Customer Service, Finance, Marketing, and RGM to guarantee seamless service delivery and accurate performance reporting to the Sales Manager.

International Scope & Development

- Global Collaboration: Act as the primary point of contact and collaborator with international discounter structures and European corporate functions.

- Capability Growth: Continuously extend channel knowledge and commercial skills to successfully manage the evolving, full-scope nature of the Qualifications & Requirements

To successfully lead this high-exposure channel, what you'll bring to BIC:

- Experience: Minimum of 3–5 years of experience in Key Account Management or Channel Management within the FMCG industry, with a proven track record of directly managing hard discounters (e.g., Biedronka, Lidl, Aldi, Pepco, Dealz).

- International Exposure: Experience navigating complex, matrixed organizational structures and collaborating with international retail networks or European central buying functions.

- Commercial Acumen: Strong background in Revenue Growth Management (RGM) principles, trade spend optimization, P&L management, and joint business planning (JBP).

- Negotiation Skills: Advanced, assertive negotiation skills with a history of successfully managing complex annual trade agreements and promotional calendars.

- Analytical Skills: Excellent data-driven decision-making abilities, with proficiency in analyzing market data (e.g., NielsenIQ, GfK), account performance metrics, and customer insights.

- Education: University degree in Business Administration, Economics, Marketing, or a related field.

- Languages: Fluency in English and the local market language is required for effective collaboration with local teams and international stakeholders

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.