Senior Manager, Assets France

Job Description Summary:

​ At   The   Coca ‑ Cola   Company, we believe in creating powerful connections between our brands and the people who love them. Our ambition is to ensure that every experience with our portfolio feels authentic, engaging, and culturally relevant. As a Senior Manager, Assets based in France, you will play a critical role in bringing this vision to life by   leveraging   partnerships, sports and entertainment initiatives, and   passion ‑ point   programs that resonate deeply with local consumers.

This role sits within our Integrated Marketing Experiences (IMX) team and focuses on creating memorable,   consumer ‑ centric   activations across the French market. By understanding regional trends, cultural nuances, and evolving consumer   behaviors ,   you’ll   help translate global strategies into localized experiences that strengthen brand love and drive growth. Working collaboratively with   cross ‑ functional   teams and key partners, you will help us innovate at the intersection of content, community, and commerce.

If you bring a passion for building authentic brand experiences, a deep knowledge of the French market, and the ability to connect global vision with local relevance, this opportunity is for you.

What   You’ll   Do for Us

- Activate locally relevant marketing assets, including sports, entertainment, and influencer partnerships, ensuring alignment with brand strategies and consumer interests.

- Translate and adapt global or regional marketing assets for the French market, ensuring cultural, linguistic, and   behavioral   resonance.

- Manage   day ‑ to ‑ day   relationships with key local partners, agencies, and stakeholders to deliver   high ‑ impact   consumer experiences.

- Partner with internal teams across IMX, Creative, Media, and Franchise Operations to integrate live experiences and sponsorships into broader marketing plans.

- Coordinate contractual and operational aspects of partnerships to ensure compliance, efficiency, and value delivery.

- Oversee planning and execution of   on ‑ site   activations at key events, ensuring seamless delivery and positive consumer engagement.

- Monitor and report on asset performance,   leveraging   insights and data to drive continuous improvement and   demonstrate   strong return on investment.

- Ensure all activations reflect brand standards and contribute to our overall growth   objectives   in France.

Requirements & Qualifications

- Bachelor’s degree in Marketing , Business Administration, Communications, or equivalent practical experience.

- Minimum 5 years of experience in sports marketing, event management, or entertainment partnerships within the French market.

- Strong understanding of consumer engagement trends, cultural insights, and   passion ‑ point   marketing in France.

- Demonstrated experience managing budgets and measuring ROI in sponsorship or experiential programs.

- Digital and social media fluency, with exposure to influencer partnership activation and data-driven decision-making.

- AI awareness and openness to   leveraging   emerging technologies in marketing solutions.

- Excellent relationship management, negotiation, and project coordination skills.

- Professional   proficiency   in French and English, with superior written and verbal communication abilities.

What   We’ll   Do for You

- Provide opportunities to deliver unique consumer experiences that strengthen   Coca ‑ Cola   brands in one of our most dynamic markets.

- Enable collaboration with global and regional marketing teams to bring breakthrough ideas to life locally.

- Offer access to advanced tools, insights, and capability-building programs to accelerate your marketing   expertise .

- Support your growth as part of an innovative,   purpose ‑ driven   organization committed to developing diverse talent.

Skills:

Location(s):
France

City/Cities:
Issy Les Moulineaux

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
October 15, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.