Social Producer – Red Bull

Social Producer – Red Bull

REPORTS TO:  Head of Media Network, Red Bull

ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Great Brands & Great People. We are brand builders who love to challenge the norms, disrupt the status quo and bring new ideas & products to market.

JOB DESCRIPTION

The Social Producer owns the development and production of social-first content for Red Bull Ireland, turning our athletes, creators, events, brand projects and product into engaging, innovative content for socials. Combining strong creative instincts, hands-on production skills and a deep understanding of platform behaviour, they will lead content production from concept through to final delivery, ensuring it is platform-native, unmistakably Red Bull and consistently high quality. As Red Bull Ireland’s in-house social content production expert, they proactively bring ideas, recommendations and production solutions to the wider team and set the standard for how our social content is made.

KEY RESPONSIBILITIES

- Own creative development and production of high-quality, social-first content across Red Bull Ireland’s athletes, creators, events, product and brand activity.

- Develop creative content concepts, scripts and hooks tailored to each platform.

- Proactively identify and pitch content opportunities.

- Stay ahead of platform trends and emerging formats, continually testing and evolving social content.

- Lead productions end-to-end, planning shoots, briefing talent, coordinating locations, equipment and production partners and managing delivery.

- Shoot, direct and edit content for smaller productions, events and fast-turnaround opportunities.

- Review content performance with the Programming Manager, using channel trends, audience behaviour and performance insights to identify learnings and improve future creative and production output.

- Lead YouTube growth projects for our athletes, working with external partners to develop content strategies to help grow their channels.

EDUCATION & EXPERIENCE

- 4+ years' experience in social content or video production with strong portfolio of social-first work.

SKILLS & KNOWLEDGE:

- Highly creative, with a strong instinct for fresh, entertaining and culturally relevant ideas.

- Strong understanding of social storytelling and platform relevance.

- Excellent shooting and video editing skills.

- Strong creative judgement, with the confidence to make independent recommendations.

- Experience briefing and managing external production partners, freelancers and talent.

- Strong organisational skills and comfortable managing multiple productions and fast-turnaround requests.

- Passion for, and strong affinity with the worlds of Irish sport & culture (music & dance).

- Ability to work in an extremely fast-paced environment.

- Comfortable with weekend work and anti-social hours on occasion.

- Personable, confident and comfortable building and maintaining relationships with talent.

- Full clean drivers license.

Employment for the successful applicant will be with Richmond Marketing who operate as the Distribution Partner for Red Bull in Ireland.