About this role
Your main responsibilities:
Help Us Build the Future of Financial Products for Allegro Users!
Join one of the fastest-growing FinTech in the region! We’re on a mission to launch and scale new financial products that millions of Allegro users, across the CEE region, will love. To make it happen, we’re looking for a Growth Specialis t who lives and breathes acquisition, product growth, and performance marketing. This isn’t a typical marketing role. You’ll sit at the intersection of product, data, sales and marketing, driving initiatives that boost user acquisition, activation, and retention. You’ll experiment, optimize, and scale what works - with the ultimate goal of turning bold growth targets into reality.You’ll be responsible for initiating, managing and coordinating marketing activities dedicated to Financial products on Allegro.
- Own growth KPIs: drive user onboarding, sales conversions, and optimize funnel performance
- Lead acquisition efforts within Allegro platform and across external channels (Google Ads, FB Ads, performance campaigns, partnerships, affiliate, SEO, and more)
- Analyze & optimize product flows, landing pages, and onboarding journeys to maximize conversions
- Experiment and iterate: run A/B tests, measure impact, and scale winning ideas
- Work cross-functionally with product, analytics, marketing and design teams to co-create product improvements that drive growth
- Leverage data to identify trends, risks, and growth opportunities — and turn them into actionable strategies
- Craft and optimize messaging across paid ads, own media, landing pages, emails, push notifications, and in-app comms
- Collaborate with Allegro’s marketing teams to amplify campaigns and align on performance goals
- Design and run user stimulation programs (e.g. coupons, discounts, referral campaigns, loyalty incentives) to boost activation, engagement, and retention
This is the right job for you if:
- 3+ years of experience in performance marketing, project/product management or user acquisition - ideally in fintech or e-commerce, but we’re also open to candidates from SaaS, digital agencies, or other fast-growing digital industries where you’ve driven measurable product growth
- Proven track record of scaling products through user acquisition and optimization
- Hands-on experience with digital media - Google Ads, Facebook Ads (Meta), or other paid channels
- Strong understanding of digital funnels, conversion rate optimization, and performance metrics
- Comfortable making data-driven decisions and running experiments
- A startup mindset: resourceful, curious, and focused on results over process
- Excellent collaboration and communication skills - able to influence product and business strategy
- English (B2/C1) and Polish
Nice to have:
- Experience in financial services marketing or sales
- Knowledge of retention strategies - marketing automation, CRM, or retention strategies
- Experience with brand building activities like ATL campaigns
- Familiarity with UX/UI optimization
- Product management related with financial services
- Experience as a product owner in financial institutions
- B2B experience
What we offer:
- Flexible working hours in the hybrid model (4/1) - working hours start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.
- Annual bonus based on your performance and company results.
- A great learning opportunity, working with people coming from a lot of experience in top tier strategy consulting and e-commerce space.
- Well-located office in Warsaw (with e.g., fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
- A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers).
- English classes that we pay for related to the specific nature of your job.
- A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
- An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
- Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
And that's just the beginning! You can read more about the benefits here .